Sven Elstermann

+ Owner of Liftoff's monetization solution (SSP), driving revenue for app developers through the Vungle SDK and AI-optimized creatives for top tier performance advertisers (1.4bn MAU across 200,000+ apps) + A/B tested & launched major bidding & ad serving improvements driving net revenue up 4-5% & 1% + Spearheaded the API re-platforming of our iOS & Android SDKs, driving 5-8% net revenue growth + Partnered with ML teams to unlock proprietary data sets, boosting conversion & UA ad spend for DSPs

+ End-to-end owner of the core product StandOut : drove market research, developed & aligned organization on vision and strategy, assembled dynamic teams, wrote PRDs, ran an agile scrum process + Launched Coaching Intelligence, a user-centric platform feature that at scale improves the relationship between team leaders and team members of our customers, driving team performance at scale (Forbes) + Spearheaded the integration of Machine Learning (ML) and Natural Language Processing (NLP)

Managed & grew the mobile advertising product suite; Doubled mobile revenue, and scaled inventory x10

- Built a non-paid team of developers, designers and marketing experts - Crafted the feature strategy based on user needs: continuously conducted focus groups, surveys and interviews - Set up and executed social media based customer acquisition strategy - Hustler: developed many skills which are necessary to start a business and could not be learned in a MBA class - Got Specialfy into the spring class 2014 of the NEXT accelerator (powered by Google for Entrepreneurs)

- Launched Aloqa in China & LatAm - Became lead for ‘Assist’ app and launched it with the Moto X - Translated long term product vision into achievable short term action plans, product requirement documents (PRDs) and user stories - Information broker: orchestrated engineering and design teams, built confidence and kept teams aligned and motivated by listening, asking questions and proactively communicating to people with different backgrounds

- Negotiated platform, distribution and content partnerships - Prepared Aloqa's acquisition by Motorola and managed the corporate integration process on Aloqa side - Scoped new platform features based on partner needs - Implemented processes and enhanced the analytics platform, ensured clear success metrics were identified and reported - Lead the partner API and SDK initiatives from a business perspective - Responsible for all marketing and PR activities, speaker at congresses

- Mobile evangelist and intrapreneur: Self-started all mobile advertising initiatives out of the role as partnerships manager - Launched the most popular German mobile websites - Lead the mobile advertising department - Developed new mobile advertising products - Planned, negotiated and developed strategic e-commerce partnerships - Worked closely together with the sales teams, attended client meetings - Hired, managed and developed junior product managers and interns

Managed and grew strategic partnerships for direct-to-bill B2B products

- Sold and developed client individual mobile marketing products (interactive TV-campaigns, on pack promotions, mobile apps and mobile content, customer loyalty programs) for brands such as Nokia, Telefonica, Procter & Gamble, MTV and Coca-Cola - Hired a team of junior account managers and interns - Winner of a Bronze Cannes Lion (http://goo.gl/I6aops)