The Total Addressable Market Expansion (TAM) Alliance helps HelloFresh grow by launching our core products in more markets and expanding our offerings through multiple brands and verticals.

The role

The TAM Expansion Alliance and the New Ventures Tribe are looking for a seasoned Product Management professional for the role of Staff Product Manager/Senior Product Manager II for Good Chop, who will have end-to-end ownership of the Good Chop customer experience across subscription, meal selection and ordering, loyalty, and engagement. This role positions you to have a direct impact on the growth and success of one of our fastest-growing brands (and fastest-growing brand in its vertical!) - Good Chop. You’ll do that by developing a deep, data-driven understanding of customers’ problems and motivations and creating innovative, easy-to-use, and engaging digital experiences. The unique nature of the protein subscription space and the customer needs require innovative experiences driving the growth of the whole vertical. It will be your responsibility to ensure the continued success and further growth of the whole Good Chop business together with the Good Chop MD.

You will be an individual contributor who will define the long-term vision, set data-driven multi-year roadmaps to get there, and own the technical delivery of new features together with a senior engineering team. In this strategic role, you’ll collaborate closely with your cross-functional team, commercial stakeholders, and senior leadership to drive the right investments in the coming years.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Vision and innovation: Discover, define, and execute a long-term vision for Good Chop’s digital experience - a cornerstone component of the whole vertical at HelloFresh.
• Data ownership: Own key input metrics across acquisition, engagement, and retention, directly impacting the brand’s P&L.
• Roadmap and execution: Own a multi-year roadmap to deliver, together with a cross-functional team of Engineers, Product Designers, Researchers, Product Analysts, and senior business stakeholders against your strategies and vision.
• Peerless prioritization: Relentlessly prioritize your roadmap to deliver results, balancing the short and long-term needs of customers and business.
• Discover and innovate: In collaboration with CX Strategy, Senior Leadership, and Management discover new opportunities to offer customers brand-new services and rapidly ideate, experiment, and roll out new digital products to the market.
• Thought leadership: Mentor junior colleagues and help raise the bar for the product management craft at Hellofresh.

What you’ll bring

• Product experience: Proven track record of delivering high-impact products and features with a particular emphasis on measurable, tangible financial results.
• Deep customer centricity: Clear focus and passion to deliver engaging customer experiences through an in-depth, research-based understanding and analysis of customer needs and behaviors. You don’t mind getting into the weeds to solve customer problems.
• Data centricity: A strong data sense for interpreting trends and translating them into insights for data-driven decision-making. Data first approach, always.
• Strategic thinking: Strong analytical and strategic thinking abilities, translating market dynamics, customer needs, and competitive positioning into actionable product plans.
• Collaboration and communication: Good interpersonal and communication skills, collaborating effectively with stakeholders at all levels of the organization and inspiring cross-functional teams to achieve product goals.
• Risk and innovation: Ability to rapidly identify potential new creative opportunities and explore them through rapid experimentation, while showcasing ownership of learnings and results.

What we offer

Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

#Product #TAMExpansion