Anna Wilhelmsen
Angestellt, Head of Purchase & Supply Chain, AK Trading ApS
Padborg, Dänemark
Über mich
I am a Brand Executive with more than 15 years’ experience in senior marketing and sales roles, always in international context and in strong collaboration with the brand executives and cross functional other stakeholders. I oversaw all functions, both on a local, regional and global level and you can call me a true international globe-trotter, having lived and worked in 8 countries over the past 20 years. I am highly motivated, visionary and performance-driven and I love to work closely around a company’s overall mission and strategy and had extensive achievements in developing highly successful and award-winning marketing programs and advertising campaigns. When I look at my experience as a whole, the common thread is my obsession with leading teams. I am most proud of being a trusted source for engaging and high-quality leadership by building and developing new teams around the globe.
Werdegang
Berufserfahrung von Anna Wilhelmsen
Bis heute 2 Jahre und 9 Monate, seit Sep. 2021
Head of Purchase & Supply Chain
AK Trading ApS
- Leading of all purchase and supply chain activities - buying/ purchasing with all key supplpiers - Key supplier management and communication - Price negotiations and agreements - Sourcing of transportation (incl. supply chain China) - PIM Management/ Ecommerce Channel Coordination
1 Jahr und 7 Monate, Jan. 2020 - Juli 2021
Creative Services Manager, Global Marketing
ECCO Sko A/S
• Leading and managing the Creative Service team with 12 direct reports • Globally responsible for all creative concept development and asset creation • Managing production partners and creative agencies • Leading Journal team (D2C magazine) and developing the publishing strategy • Responsible for copy writing (in- and external) + the global translation agency • Managing In-house Agency (graphic/ DTP) • Building, managing and handling budgets
1 Jahr und 2 Monate, Dez. 2018 - Jan. 2020
Mutterschutz
ECCO Sko A/S
1 Jahr und 4 Monate, Sep. 2017 - Dez. 2018
Strategy & Planning Manager, Global Marketing
ECCO Sko A/S
• Leading the newly established GTM team • Setting strategy for the Marketing organisation • Leading cross functional strategic projects in collaboration with ECCO`s Design Labs and R&D • Controlling all global marketing budgets incl. planning & Forecasts of 18 cost centres • Creating the Global Marketing Plan and Strategy • Evaluating the local and regional marketing plans • leading all intl. marketing conferences, strategic meetings and market visits
7 Monate, März 2017 - Sep. 2017
Head of CMI, Strategy & International Marketing Communication
ECCO Sko A/S
• Leading and managing the global CMI & Strategy and Planning • Controlling all global marketing budgets • Monitoring the success and ROI`s for marketing activities and campaigns through established tools • Guiding the CMI team in Consumer Segmentation Analysis and applying them with the conceptual marketing team and the product managers • Delivering Brand Tracking, Exit Interviews • Overseeing the media plans of the markets/ regions and delivering the media brief on launches/ seasons
2 Jahre und 6 Monate, Sep. 2014 - Feb. 2017
Group Marketing Manager
KRM AG (ECCO Shoes Retail Europe)
• Leading and Managing the Group Marketing Team and the 15 local marketers • Briefing and executing the Global Brand Strategy into the omni channel organization • Responsible for ECCO`s Marketing in Owned & Operated Retail (Omni) in Europe (21 markets) • Responsible for all brand building (ATL & BTL, PR etc.) in retail markets • Managing all PR and Events • Media planning and buying • CRM/ Loyalty roll out • Budgeting, strategy & controlling • Flag ship openings • Buying and merchandise alignment
1 Jahr und 4 Monate, Juni 2013 - Sep. 2014
Regional Marketing Manager Europe, Middle East & Africa
ECCO Sko A/S
• Leading the wholesale and brand marketing team in the region • Implementing the global marketing strategy and signing off all the marketing plans and budgets • Controlling all media buying for EMEA • Aligning and controlling all marketing initiatives incl. sales promotions in retail, wholesale and E-commerce • Full budget responsibility, including allocation and monitoring • Responsible for all B2B marketing for Franchisees and Wholesalers • Implementing and adapting the Global PR and event strategy
1 Jahr und 6 Monate, Jan. 2012 - Juni 2013
Marketing Manager Canada
ECCO Shoes Canada
• As part of the Canadian and extended Americas management team, leading the Canadian Marketing team • Being responsible for all marketing activities for the Canadian market (English & French) incl. PR, Events/ Fairs, OOH, Strategy & Budgets, Marketing & Media planning, agency handling, retail- and wholesale marketing
4 Monate, Sep. 2011 - Dez. 2011
Marketing Coordinator Intl. Communication, Strategy & Planning
ECCO Sko A/S
Contact person for all international markets, Strategy& Planning (Reviewing and Evaluating Business and Marketing Plans), International Budgets, Marketing ROI possibilities, aligning together with the Head of Global Marketing the global strategies on regional and local level, handling and monitoring Key Projects after alignment talks with the regions, business trips to worldwide ECCO regions to monitor implementation of global strategies
1 Jahr und 1 Monat, Sep. 2010 - Sep. 2011
International Marketing Coordinator
ECCO Sko A/S
Contact person for all international markets, Strategy& Planning (Reviewing and Evaluating Business and Marketing Plans), International Budgets, International Workshops and Conferences, Business Trips to Worldwide Regions to monitor implementation of global strategies Verantwortlich für die Kommunikation und Koordination zwischen Hauptsitz in Dänemark und allen internationalen Märkten im Bereich Marketing. Teil des Teams Strategy & Planning (Business & Marketing Plan Review, ROI usw.)
3 Monate, Juni 2010 - Aug. 2010
Bachelor Thesis - Marketing/ PR
Ecco Sko A/S
3 Jahre, Sep. 2007 - Aug. 2010
Student
Universität Flensburg
3 Monate, März 2010 - Mai 2010
Global PR Intern
Ecco Sko A/S
6 Monate, Aug. 2009 - Jan. 2010
Studentin
Universidad Católica del Norte
Auslandssemester
9 Monate, Jan. 2007 - Sep. 2007
Sales Manager
Hotel Nikko Düsseldorf
1 Jahr und 6 Monate, Aug. 2005 - Jan. 2007
Verkaufsrepräsentantin
Hotel Nikko Düsseldorf
4 Monate, Jan. 2005 - Apr. 2005
Commis de Rang
ArabellaSheraton Pelikan Hotel Hannover
2 Jahre und 6 Monate, Aug. 2002 - Jan. 2005
Auszubildende Hotelfachfrau
ArabellaSheraton Pelikan Hotel Hannover
2 Monate, Juli 2004 - Aug. 2004
Praktikum Kettenintern
Fürstenhof Leipzig
11 Monate, Juli 2001 - Mai 2002
Management Trainee
Celtic Ross Hotel/ Irland
Ausbildung von Anna Wilhelmsen
6 Monate, Aug. 2009 - Jan. 2010
Ingeniería Comercial
Universidad Católica del Norte/ Chile
BWL, Spanisch, VWL
3 Jahre, Okt. 2007 - Sep. 2010
International Management
Sydansk Universität
VWL/ BWL/ Spanisch
3 Jahre, Okt. 2007 - Sep. 2010
International Management
Universität Flensburg
Marketing/ Medienmanagement, Strategisches Management, Personal,Spanisch, BWL, VWL
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
Spanisch
Grundlagen
Dänisch
Gut