Cecilia Oxandabarat

Drive roll-out of the plan on a local level and measure the return on investment (ROI) Drive direct marketing (Internet campaigns: SEO, SEM, On line advertising, Affiliate marketing, permission marketing) Local sign off of MDF (Control channel marketing investment)

Design of Marketing Annual Plans and Budget Control Distribution Channel marketing budget Advertising Design and organization of Marketing Programs Trade Shows and Events Public Relations: Case Studies, Press Agency, E-Newsletter Sponsoring: American’s Cup (sailing), Formula1, Seat Sport On line seminars (Webinars) Web Marketing Tools

Marketing: Member of the Board of Directors. Design of Marketing Annual Plans and Budget Control Advertising: Liaison with Advertising Agencies, Media Planning Trade Marketing Management both for distribution channel Point of Sale Special Campaigns Exhibitions and Events PR: Press Conferences organisation, Interviews with the Press, PR agency management, Corporate Newsletter design Direct Marketing Campaigns Design and Production of merchandising materials Market Analysis

SEO, SEM, On line Advertising, permission marketing, Affiliate Marketing,