Maximilian Meyer

• Responsible for marketing proposition and programme development of Global Digital Wealth in Germany • Key member and influencer of Fidelity’s European B2C marketing strategy • Working with as part of the global platform group to develop people and capabilities

• Responsible for global marketing budget & strategy delivering against quarterly business growth targets resulting in over €1 billion Assets under Management within the first 2 years • Creating and launching local Go-To-Market strategies for Austria and Switzerland • Leading and developing the marketing team (Channel marketing, PR, CRM, Design), ensuring the achievement of both the set KPIs and creative strategy • Working on cross-company marketing initiatives toward common goals with BlackRock & ING

• Responsible for all marketing activities in Germany and the UK • Managing online channels, such as Paid Social, Paid Search and Native Content Advertisement • Overseeing TV & print campaigns, high-touch sales activities and targeted email campaigns • Discovering insights by analysing multiple data sources and translating those into concrete initiatives to drive above-market growth • Setting up and establishing Affiliate Marketing programme and top-tier partnerships

• Responsible for establishment of the company presence in the UK market through initiating, negotiating and managing high impact partnerships with publishers and agencies • Delivering and implementing site revenue optimisation (including Tier-1 & governmental), resulting in over 400m impressions and over £460k ad revenues managed monthly • Managing relationships with key accounts and SMB, enabling business growth and revenue acceleration through Google’s monetization product suite & other ad networks

• Responsible for strategic consulting of key account and managing partner relations • Growing partner (Wholesale E-Commerce) organic search revenues by 44% (+€426k) and impressions by 64% (+124k) within first 6 months by implementing SEO strategies and optimising conversion flows • Managing relationship with C-level audience through regular strategy meetings and business reviews to update on programme KPI’s and to expand the partnership

• Responsible for Business Development & Marketing as CEO of TALENTARENA • Succeeded in receiving 6-digit number seed investment for growth & product development • Developing strategies to drive community growth and engagement, resulting in becoming Germany’s biggest talent platform & marketplace • Finding and managing marketing partnerships, acquiring artists and organising contests for charity concert “Ein Hartz für Berlin” with top German music acts to support people in need

• Responsible for online marketing activities in D-A-CH for Europe’s leading virtual item marketplace (European Founders Fund funded) resulting in €7-digit number/month in revenue • Setting up and maintaining the Affiliate Marketing programme, testing different advertiser incentives and implementing content schemes • Negotiating collaborations with industry specific brands and measuring promotional outcomes of websites

Schwerpunkts-Kurse: Electronic Commerce Business Plan & Entrepreneurship IT & Society Public Finance Social Media Management Foundations Of Empirical Customer Data Analysis Price Management Commerce Behavioural Finance