Selena Schwarm

The aim of the thesis is to examine how product manufacturers can compete through business model innovation towards servitization in the age of digitalization.

VEJRHØJ is a young Danish startup that was established in 2013 by the entrepreneur, Janus Aarup, who set out to create a collection of wooden watches based on his passion for design and craftsmanship in collaboration with the former designer of Georg Jensen, Bo Bonfils.

Bachelor Thesis in the department of Global Sales and Services Topic: Challenges and future implications for a leading medical technology company in industrialized and emerging markets. A case study based on Drägers' innovative product portfolio.

Academic Tutor -counselling for students in the department of Border Region Studies -organization of information meetings and social events with the purpose of integrating the new students -representation of the university at high schools events

-management of tasks associated with international promotion of the university's study programmes -maintenance and expansion of public relations -implementation of new promotion channels of the university -development of concept for the university's information exchange with high schools in Germany -planning of the university's fair visits -representation of university at international education fairs

-based in Moscow and Hamburg -project examination of 'Cyclean Engine Wash Unit' including assessment of market potential -assistance in proposal preparation process -preparation and participation at booth at the International Aviation Space Salon MAKS 2013 in Moscow -update of marketing brochures

Project Management, Entrepreneurship, Innovation and Knowledge, Strategy and Business Development, Integrated Project, Finance

Logistics, Supply Chain Management, Marketing, Innovation and Technology Management