William van den Broek

Experienced professional capable of bringing people and solutions together. Focus on quality, respect and mutual understanding.

Stork IMM (Injection Moulding Machines) has supported its customers in the plastics industry since 1968, and over the years Stork has specialized in extremely rapid injection moulding machines. Stork machines make flower pots, crates, food containers or buckets and lids. Extremely fast and precise with an extended service level. My role is to strengthen and further improve the companies position in defined markets and industry segments.

Market development - new business development - sales strategy - key account management - budget and sales planning. In my current position, I am responsible for sales and marketing. Customers are to be found all over Europe. Besides other successes, I am especially proud of the development in the medical industry where I managed to generate substantial new business growth. This made that we had to build a completely new ISO Class 7 clean room.

Technical sales for ceramic injection moulded products such as watch cases, filters, etc. In this position I was responsible to grow the technical sales.

Sales and market development - find new business - strategy planning for new business development. In this position, the target was to further develop the companies position in the foam and rubber converting industry. With customers all over Europe and global competition, this asked for a pro-active approach. Personal success was the development of an aesthetic product for a global market leader in bedding.

Develop existing markets and find new markets for hot stamp foil and machines - focus on graphic and plastic processing. In this position, my main task was to grow the companies position in the plastic decoration industry such as IMD - IML. Besides that, the paper and cardboard packaging industry was very important as the company is the market leader for luxury packaging decoration by means of hot -and cold stamping.

Account Management - Sales development - Create new business. In this position, I was responsible for the luxury packaging. My target was to stop the turnover downturn in existing business using my technical and commercial skills. Customers were throughout Europe and Asia. It was due to my effort that these so-called "old" customers were actively approached and turnover grew again.