Astrid Dietrich

- responsibility for Amazon Marketing across multiple territories and lead from a strategic as well as operational side including budget control and management of multiple agencies - strategic assessment of new marketplaces including analysis of consumer behavior, product assortment and growth opportunities - lead of roll-out of new Marketplaces across EMEA from a Marketing side - consultation for shopDisney GSA vertical business from a local expert perspective with knowledge on Digital channel strategy

- Responsibility across all channels for the GSA Disney Store Digital Marketing in collaboration with international teams - Planning and implementation of online strategy and campaigns, creation of KPI reports and corresponding optimization - Responsibility for the distribution and optimization of the marketing budget - Assessment and implementation of the strategy for shopDisney Amazon Advertising - Coordination of marketing campaigns with internal steakholders and management of external agencies

- support of planning and execution of Digital Marketing campaigns and projects on time - launch and management of new Social Media channels to leverage maximum results and ROI through content creation and constant optimization of KPIs and optimized synergies across all local lines of business - organizetion and management of promotional and partnership activites for the GSA Online business

• Social Media strategy consulting before brand launch • 360° support of Social Media channels • Translation, editing and approval of texts • Creation of SEO-optimized content • E-mail Marketing strategy • Event management from conception to execution and evaluation including personnel and budget responsibility • Artist agency for music artists

• Conception, creation and implementation of classic marketing campaigns • Organization of events and trade fairs • Translation and language services

• Customer care and issue management

Englische Sprachwissenschaft, Englische Literaturwissenschaft, Pädagogik