Elizaveta Rodochinskaia

I am birth doula (Geburtsbegleiterin), attending birth and helping women to give birth in a natural, gentle and confident way, and childbirth educator, preparing parents for birth. My job is to provide psychological, physical and information support for moms before, during and after birth. I don‘t have medical background. I combine marketing expertise and knowledge how to work with pregnant women creating useful and inspiring content: Instagram profile is https://instagram.com/ro_doula?igshid=YmMyMTA2M2Y=

Developing marketing strategy of UNIFOOD company (Butter & Cheese production of 3 brands, including Anchor, one of the most well-known dairy brand). Responsible for 4P of portfolio, Anchor NPD, P’n’L, ATL & BTL plan in Russia. Develop packaging for co-packers. Tight collaboration with production and quality depts, global marketing team and distributor. Organised press-conference, official reception with an Ambassador and team building celebrating the set up of a joint venture.

Developed and executed P&L, picing strategy, sales plan, operation marketing & trade marleting plan for: - Hypoallergenic laundry detergents and care brand LV (Berner, Finland) lumivalko.fi. Close collaboration with Berner head office developing brand strategy in Russia. - Premium baby accessories MAM (Austria) mambaby.com Key result together with sales team: listings in Top FMCG Russian retailers. Sponsored the largest baby goods fair trade and few events for expectants.

Total responsibility for TOP 9 tea brand on the Russian tea market – TESS (tesstea.co.uk) Rebranded TESS from delisting unpopular sorts, launcing new tastes to package redesigning, developing new promo packs and elaborating new communication strategy. Close collaboration with R&D. Developed national promo sampling campaign, TV sponsorship project, digital activites. +1,2% market share growth (Vol.) for 2015 (AC Nielsen); +15% turnover growth Dec’15 vs. Dec'’14 as a result of rebranding campaign.

Professional Products Division - Strategic and operational marketing plans development and responsibility for 2 professional hair care subrands - Matrix Biolage and Oil Wonders, -sold in over 10 000 beauty salons in Russia, including budgeting and TM plan - Successful development and implementation of rebranding campaign - New brand launch and global strategy localization proven skills - Profound PR and Event management experience

Trainee in marketing department Luxe Division, Yves Saint Laurent and Biotherm brands - Direct assistance to Group Brand Manager - POS materials production - Executing PR plan: working with journalists, writing PR releases, assistance in PR events - Internal sales team event management including successful novelty launch presentation - Customer (key retail chains) local activities preparation and execution

Strategic Marketing, Corparate Marketing, Specialized in Rebranding campaigns

Strategic Management Fundamentals, Financial Markets and Portfolio Management, Organizational Behaviour, Advertising, Project Management, European Geopolitics, French language

ERP systems (SAP, Microsoft Axapta) modelling, Applied Informatics in Accounting, VBA, Informational Technologies and computer networks, IT security, Economics, Marketing, English language