Dr. Minjuan Deng-Westphal
Bis 2019, Senior Researcher / Head of Research, COTRI China Outbound Tourism Research Institute
Abschluss: Doctor of Philosophy, La Trobe University
Berlin, Deutschland
Werdegang
Berufserfahrung von Minjuan Deng-Westphal
3 Jahre und 6 Monate, Jan. 2016 - Juni 2019
Senior Researcher / Head of Research
COTRI China Outbound Tourism Research Institute
Conducted market research projects: - Managed projects scope & budget - Coordinated with third parties for the execution of projects - Assisted in projects' inception phase Managed strategic partnership: - Identified partnership opportunities through trade shows, conferences, seminars and workshops - Proposed and run projects and events in conjunction with international (particularly Chinese) partners Delivered public speaking, chaired conferences and organised workshops
6 Jahre und 3 Monate, Apr. 2009 - Juni 2015
PhD Candidate
LaTrobe University
- Completed the PhD thesis with significant contribution to research fields of organizational innovation and sustainable tourism studies. - Undertook training in Structural Equation Modeling (SEM, IBM SPSS). - Published one book chapter and one conference proceeding.
7 Monate, März 2008 - Sep. 2008
Sales and Marketing Manager (Interim)
Phillip Island Nature Parks
Demonstrated leadership and team work capability in leading a Marketing and Sales team of 7 staff, and exhibited excellent analytical and organizational skills in developing the marketing and sales plan. Maintained the Nature Park's no.1 tourist attraction in Victoria for the Chinese market.
2 Jahre und 1 Monat, Feb. 2006 - Feb. 2008
Founder and Executive
AccessChina Tourism Consulting
- Founded the business and provided marketing consultancy to effectively increase clients’ Chinese visitors - Developed and delivered “Chinese Cultural Awareness Training” to various organisations - Provided consultancy to improve clients' products, marketing collateral and websites to better suit the Chinese market - Demonstrated entrepreneurship and the ability to collaborate with a wide range of stakeholders
1 Jahr und 10 Monate, Feb. 2006 - Nov. 2007
Sales Manager
Rydges Hotels and Resorts on Bell (now Bell City)
- Developed hotel business in international market - Hotel on-site event management
1 Jahr und 7 Monate, Mai 2004 - Nov. 2005
Market Development Manager
ATR Asia Tourism Relations
- Collaborated with and facilitated Australian clients to increase their market share and brand awareness in China - Conducted training sessions to Chinese tourism industry professionals - Liaised with a wide range of stakeholders in launching marketing campaigns - Provided monthly market intelligence reports and trend analysis to clients
10 Monate, Juli 2003 - Apr. 2004
Tour Operator
Favor Travel Service
As the Tour Operator in Frankfurt: - Negotiated group rates contracts with European hotels and restaurants As the Sales Manager in Shanghai: - Developed FTS' business in China
1 Jahr und 6 Monate, Sep. 2001 - Feb. 2003
Tour Operator
Great Australia Holidays
- Managed Chinese tourist groups' food and accommodation in Australia
2 Jahre und 10 Monate, Sep. 1998 - Juni 2001
Assistant to Product Manager, tour operator, tour leader and tour guide
Chengdu Overseas Tourism
- Tour guiding, product development, tour operation
Ausbildung von Minjuan Deng-Westphal
6 Monate, Dez. 2019 - Mai 2020
Data analytics and machine learning
Ubiqum Code Academy
800 hours onsite learning Agile methodology Data cleaning, visualisation & actionable insights R, Python, SQL & Tableau Completed projects of analysing sales figures, customers segmentation, profit prediction, building ML models to predict certain behaviors of an e-commerce's customers
3 Monate, Sep. 2019 - Nov. 2019
German as a foreign language
Sprachenartelier Berlin
Niveau B1 Deutschkurs
6 Jahre und 2 Monate, Apr. 2009 - Mai 2015
Innovation adoption
La Trobe University
organisational innovation, innovation adoption, tourism ecolabels, environmental certifications, mixed methods research design
1 Jahr und 8 Monate, Juli 2001 - Feb. 2003
Tourism Management
University of Technology Sydney
International tourism marketing, Chinese outbound tourism market, destination management, quantitative research methods
3 Jahre und 10 Monate, Sep. 1994 - Juni 1998
Insurance
Wuhan University
Insurance and finance
Sprachen
Englisch
Fließend
Chinesisch
Muttersprache
Deutsch
Gut