Patrick Schmeißer

Functionally leading the paid social team consisting of 12 operational and strategic channel experts with varying seniority ranging from trainee to senior. Supporting client teams working on key accounts strategically. Representing the agency in the process of client acquisition initiatives. Defining the long-term company strategy in the field of social advertising.

Disciplinarily and functionally led a team of 7 direct reports: 3 x search, 1 x programmatic display and social, 3 x CRO. Responsible for all performance marketing activities promoting the domains iu.de, iu-fernstudium.de, iu-akademie.de and iu-healthuniversity.de in the DACH region. Managed a 7-digit monthly performance marketing budget across all channels. Established and refined processes to increase the team's workflow efficiency. Developed team members towards their individual career goals.

Led and developed a regional digital marketing team (2 members) focused at a cluster of 3 FREE NOW markets functionally and disciplinarily (also led 1 agency channel manager functionally). Defined and achieved performance targets across markets in close collaboration with the team. Specified longer term strategic priorities aiming at elevating FREE NOW's digital marketing excellence to the next level.

Served as interface between local marketing teams and central performance marketing agencies in the FREE NOW headquarters. Coordinated / optimized performance marketing activities across multiple markets with said agencies. Worked across key channels including search, social, and programmatic display. Independently allocated 6-digit monthly digital marketing budgets to achieve branding- and performance-related objectives. Owned and managed long-term strategic projects.

Management of international performance marketing activities for mobile and desktop devices- - prospecting as well as retargeting. Primarily focusing on search engine and display advertising via Facebook, Google and Twitter. Coordination of performance marketing agencies across markets. Internal cooperation with national marketing teams on developing / executing local marketing strategies. Responsible for app store and landing page optimization activities.

Full leadership responsibility for leading 5 channel experts across performance channels including search, social and display advertising, direct mailing, affiliate marketing and coops. Responsibility for allocating a 6-digit monthly performance marketing budget as well as defining and achieving goals.

Responsible for display (Facebook, Outbrain, Plista) and direct mailing activities across 5 countries. Managed a 5-digit monthly budget. A/B tested ads & landing pages.

Set up and launched performance marketing activities at scale. Tested the viability of various growth channels to determine what moves the needle. Focused on scaling via Facebook social and Google search engine advertising. Ran first tests via content marketing, organic social and CRM. Led a team of 2 (1 designer and 1 content marketing manager).

Conducted analyses across activities of various departments and set up automatized marketing dashboards. Optimized customer service voucher usage.

Supported daily marketing activities e. g. by producing campaign materials (ads / landing pages) with the help of the team and partners. Coordinating search campaigns with the Berlin HQ. Pulled data for the creation of performance marketing reports using MySQL.

Installed iBeacons (bluetooth-low-energy transmitters that reward customers with loyalty points via the mobile app on store entry). Provided on-site B2B customer support to store owners. Supported the management by developing pitch decks for investors.

Developed a market-entry strategy for a digital wallet service targeted at children and teenagers. Competition analysis of existing digital wallets. Derived benchmarks for the specification of features. Validated findings through target group interviews (with parents). Created a concept for an initial prototype.

Developed a market-entry strategy for the German market of location-based services. Executed competitor / best practice research of apps on the national and international market Conducted expert interviews. Scouted and assessed potential M & A candidates wihin Germany.

Statistically evaluated a large-scale quantitative study for Hubert Burda Media aiming at identifying characteristics of Facebook fans with SPSS /// Working for the university's market research unit; statistical evaluation of raw datasets; Developing proposals for pitching to potential research partners.

Developed a concept for a digital magazine targeted at student readers. Conducted large-scale target group analysis consisting of a quantitative survey (n = 1.500) and qualitative interviews. Evaluated resulting data sets with SPSS and deriving strategic recommendations for the concept.

Worked for the university's media management group. Administrated social media channels. Administrating the website (TYPO3). Researched scientific literature. Assessed and translated teaching materials

Cold-calling journalists with respect to placing media cooperations. Organizing press events. Performing media resonance research. Creating clipping reports for agency clients. Maintaining the editorial calendar.

Final grade: 1,8 (= good). Topic of master's thesis: "Beacons in Germany: Analysis of an Innovative Market and Derivation of Strategic Recommendations for the User Generation of Startups"; grade: 1,3 (= very good)

Final grade: 1,8 (= good). Topic of bachelor's thesis: "Digital 'Appvocating': Best Practices for characterizing and addressing digital opinion leaders on the market for mobile apps"; grade: 1,5 (= very good)