Sanja Stojanovska

• Ensuring efficient product management throughout the PLC. • Developing an assortment strategy for the product areas (strategic portfolio management) and active management of the assortment. • Identifying growth drivers and developing an omnichannel marketing strategy based on relevant market and customer data. • Close cooperation with relevant suppliers (new product launches and annual negotiation meetings with Purchasing). • Leading and participate in customer/user experience improvement projects.

Royal Canin-EU markets -To ensure efficient product management across the entire product life cycle -To develop: • overall strategy for Royal Canin (optimal product range&depth, pricing, article functions) • specific projects&programs/country • online strategy with the online marketing team • promotions&budget with Royal Canin (negotiation of exclusive articles, new launches, bundles) -Define and evaluate KPI’s -Detect new trends through market&competition analysis -Cross-departmental work

•Setting up and leading the business locally. •Preparation of business plans, channel management and financials B2C, B2B, NPL, support. •Establish and publish clear priorities among project activities and knowledge transfer to stakeholders. •Coordinate international team members. •Optimization of budgets for maximum results and ROI. •In charge of social media marketing, in trade shows and sponsorships. •Sales training for promoters. •Growing the small domestic appliances business on the market.

•Integrated Commercial business planning for business categories Beverages, Culinary, Confectionery, Nutrition and Ice Cream. •Channel management, Category management. •Market analysis and trend implementation. •New product launch and Pricing strategy. •Optimization of budgets for maximum results and ROI. •Close cooperation with distributor/sales force and external agencies. •Category management at POP – delivering category growth.

Liaison between Kraft Foods and distributor NELT ST Implementing Kraft Foods’ brand strategy in Macedonia Developing sales and brand building activities in correlation with sales team Everyday work with sales force - targets, tracking, evaluation BTL activities planning, organizing, evaluation Managing Trade and consumer budgets