Willianne Bos

Involved in the production and creation of events. Co-operating with event management team. Planning and scheduling. Responsible for business development. Attracting new clients and maintaining relations with existing clients.

Responsible for the success of a conference. Leading a sales team. Training new team members and motivating and supporting the team members. Responsible for the development of new business and attracting new clients. Maintaining relations with existing clients. Involved in the development of new events.

Leading a sales team responsible for marketing conferences. Involved in the recruitment and training of new team members. Responsible for generating new business and attracting new clients. Maintaining relations with existing clients. Conducting extensive research on marketing related topics. Mainly responsible for the development of strategic marketing conferences with topics on branding and customer relations.

Involved in the strategic brand development for luxury furniture lines through the creation of marketing concepts. Responsible for preparing and monitoring the yearly marketing plan, organising international events, preparing formal documentation, coordinating advertising campaigns, generating free publicity in the media.

Thesis on the ‘Luxury Brand Movement - analytical study on the changing image of luxury brands’.

Thesis on ‘Price Elasticity for Luxury Furniture - empirical study on the consumer behaviour after a price increase’ – Schuitema Furniture.