Natalia Makhova

Strategic and marketing planning and follow up. Market analysis. Internal communications. Implementation, improvement and administration of CRM system (Saleseforce.com). Event management. Creation of marketing materials. Projects and achievements: Implementation of the fleet tool in Salesforce. Organization of the annual leadership conferences. Formulation and design of the divisional pocket strategy.

Online marketing including social media and SEO. Internal and external event management. Development of marketing materials. Projects and achievements: Organized team building for Moscow office – “Mexican Fiesta”. Organized the first annual business lunch “Women in Real Estate”. New template for the quarterly performance report of the Russian office.

Marketing planning and follow up. Corporate, customers and candidates event management. Online marketing including SEO and Social Media promotion. Public relations. Market research. Projects and achievements: Developed and implemented marketing plan for Russia and CIS. Organization of the annual conference for ANCOR Pharma. Established partnership with Russian High School of Economics in order to engage the best graduates into ANCOR’s projects

SEO. Social Media Marketing. Website redesign. Public relations via online media Projects and achievements: Developed concept for the redesign and optimization of the corporate website. Identified and fixed the issue of the manual process for providing a user access to the website, that improved the efficiency of the team. Developed and organized trainings on SEO, SMM and online communications for marketing coordinators in all regions.

Marketing planning and execution. SEO. Promotion of the Apple special offer for students Projects and achievements: Increased number of leads generated from the website. Established successful relationships with Russian State University of Management and increased sales of computers for students and graduates. Organized free training of Apple FinalcutPro in collaboration with the certified trainer Andrey Fedoroff.

Overall support of the marketing department. Direct participation in all marketing and communication processes of the company.

SEO. Marketing Support, Competitor analysis. Key achievements: Promotion of the website to the top 10 positions of the search result in yandex.ru (main search engine in Russia)