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Angelika Haegi

Angestellt, EU eCommerce Manager, Trek Bicycle Corporation
--, Switzerland

Skills

Digital Marketing
Social Media Management
Display Advertising
Social Media
Search Engine Marketing
Online Marketing
Online Marketing Strategien
Performance Marketing
Content Management
PR
Eventmanagement
Marketing
Marketingplanung
Budget Management

Timeline

Professional experience for Angelika Haegi

  • Current 3 years, since Feb 2022

    EU eCommerce Manager

    Trek Bicycle Corporation

  • Current 5 years and 1 month, since Jan 2020

    Digital Marketing Manager D-A-CH

    Trek Bicycle Corporation

    Responsibility for performance marketing and increasing brand awareness for the brand Trek Bicycle within GAS (Germany, Austria, Switzerland) - Digital Marketing Strategy - Social Media Management: Content & Community Management - Social Media Marketing: Facebook, Instagram and YouTube - Search Engine Advertising: Google AdWords - Display Advertising: GDN/Programmatic - Newsletter Marketing - Search Engine Optimization - Budgeting and planning - Reporting and Analyzing

  • 2 years and 9 months, Mar 2017 - Nov 2019

    Digital Marketing Specialist D-A-CH

    Trek Bicycle Corporation

  • 1 year and 9 months, Apr 2015 - Dec 2016

    Digital Account Manager

    Zenith Optimedia / Performics

    Responsible for international and national clients in automotive, cosmetics, travel and food industries. These include Nestlé, Galderma, Mercedes and Singapore Airlines. - Strategy planning for online performance campaigns: Social Media, SEA, GDN, YouTube - Analysis & evaluation for detail briefing - Project management for social media campaigns: Media and community Management - Monitoring, tracking and optimization of campaigns - Coordination and integration of further online marketing disciplines

  • 8 months, Jul 2014 - Feb 2015

    Traveling

    None

    - Social Media Content Creation for Microsoft Schweiz Facebook page: How to use best Microsoft devices and solutions while traveling - WordPress Blogging

  • 5 years and 5 months, Feb 2009 - Jun 2014

    Marketing & Sales Specialist

    Avanade Schweiz GmbH

    Marketing & Sales Specialist with responsibility for online marketing, communication and sales projects within ASG (Austria, Switzerland, Germany). - Social Media Content and Community Management ASG (D-A-CH) - Search Engine Marketing (Google AdWords) - Search Engine Optimization - Website Content Management - Event Organization - Campaign Planning - Public Relations (with agency support) - Sales Support

  • 5 months, May 2008 - Sep 2008

    Produktionsassistentin / BO

    Markenfilm Schweiz GmbH

    - Research und Preorganisation für Dreharbeiten - Mithilfe für Produktionen von Werbespots - Prozessorganisation im Back Office - Buchhaltungsaufgaben

  • 1 year and 9 months, Oct 2006 - Jun 2008

    Marketing und Administration

    Cakefriends AG / Veripan AG

    - Support beim Aufbau des Franchisekonzepts und des Shops incl. CI/CD - Brand Awareness und Werbeaktionen - Kostenkontrolle

  • 1 year and 1 month, Sep 2005 - Sep 2006

    Traveling

    None

    Engagement in verschiedenen Hilfsorganisationen (Costa Rica, Philippinen, Indonesien, Hawaii)

  • 4 years and 2 months, Jul 2001 - Aug 2005

    Kaufmännischer Lehrling

    Emmenegger Immobilien / Zwicky AG

    KV Lehrling

Educational background for Angelika Haegi

  • 6 months, Nov 2018 - Apr 2019

    CAS Konsumentenforschung und Neuromarketing

    Berner Fachhochschule Wirtschaft, Gesundheit, Soziale Arbeit

  • 5 months, Oct 2013 - Feb 2014

    Online Marketing

    Marketing & Business School Zurich

    SEO (Search Engine Optimisation - Suchmaschinenoptimierung) SEM (Search Engine Marketing - Suchmaschinenmarketing) E-Commerce Google Adwords Social Communities Guerilla Marketing Affiliate Marketing

  • 2 years, Aug 2010 - Jul 2012

    Gestaltung, Kultur, Kunst

    GBMS - Gestalterische Berufsmatura / College of Arts and Design Zurich

  • 1 year and 2 months, Mar 2008 - Apr 2009

    Marketing

    NBW - Netzwerk für betriebswirtschaftliche Weiterbildung

  • 1 year and 1 month, May 2007 - May 2008

    Managementjahreskurs

    NBW - Netzwerk für betriebswirtschaftliche Weiterbildung

  • 4 years and 1 month, Jul 2001 - Jul 2005

    ohne Profil

    Kaufmännische Lehre

Languages

  • German

    First language

  • French

    Fluent

  • English

    Fluent

  • Spanish

    Basic

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