Nodari Nazgaidze
Angestellt, Marketing Supervisor, Komaspec
Guangzhou, China
Über mich
I am a digital marketing professional with over 6 years of work experience in Asia and Europe. I have proven expertise in managing marketing campaigns, launching successful digital products, and harnessing the power of data analytics to drive brand strategy. My background includes working on the launch of a car rental booking aggregator at QEEQ, contributing significantly to brand strategy formulation at the International Air Transport Association (IATA), and ensuring optimal user experience and engagement at Komaspec Manufacturing. With a robust marketing and IT stack, I bring to the table a unique blend of technical know-how, leadership acumen, and a keen understanding of market dynamics.
Werdegang
Berufserfahrung von Nodari Nazgaidze
Bis heute 3 Jahre und 3 Monate, seit Apr. 2021
Marketing Supervisor
Komaspec
I lead a cross-functional team of developers, UI/UX designers, and content writers to execute impactful marketing campaigns. I manage two websites, focusing on continuous improvement for user satisfaction. I oversee email automation for customer engagement and retention. I refine our marketing strategy based on data insights. I optimize both technical and on-page SEO to enhance our online visibility. Additionally, I manage Google Ads campaigns for two accounts, aiming to boost conversions and ROI.
1 Jahr und 11 Monate, Mai 2019 - März 2021
Digital Marketing and Operations Manager
QEEQ
Launched a car rental aggregator for CIS countries, achieving 180K+ USD in monthly revenues. Worked with stakeholders to translate research into actionable marketing strategies. Managed an engagement platform for 450K email subscribers, enhancing user retention. Unified efforts between UI/UX development, and marketing for a cohesive brand experience. Guided content and SEO strategies, improving visibility and conversions. Additionally, supervised PPC campaigns for revenue growth.
10 Monate, März 2017 - Dez. 2017
Data Analyst, Brand Strategy
IATA - International Air Transport Association
Working alongside the Brand Director and VP of Corporate Communications at International Air Transport Association, I conducted in-depth brand research, improving our grasp on customer and stakeholder experiences to refine communication strategies. I analyzed vast data sets, offering predictive modeling and forecasting. Most importantly crafted strategic reports for IATA's senior management, showcasing my ability to convey complex data and influence top-tier decisions.
4 Monate, Aug. 2015 - Nov. 2015
Intern, Data Analyst
Covalence SA
In this role, I analyzed global impacts of multinational corporations using data-driven methods to discern complex trends. I also contributed to sectoral research and team strategy formulation.
4 Monate, März 2015 - Juni 2015
Intern, Marketing Communications
Hieroglifs International
As a Marketing Intern, I conducted market research for a language school launch, co-managed social media and email campaigns, and employed data analytics to enhance customer engagement.
Ausbildung von Nodari Nazgaidze
3 Jahre und 1 Monat, Sep. 2013 - Sep. 2016
MSc in Management
University of Lausanne
Business Management
Sprachen
Georgian
Muttersprache
Russisch
Fließend
french
Grundlagen
Englisch
Muttersprache