Anke Graewer
Selbstständig, Marketing Management / Projekt Management / Strategie / Beratung, Anke Graewer
Abschluss: Diplom Medienökonomin, Rheinische Fachhochschule Köln ( University of Applied Sciences-Cologne) ,
Hamburg, Deutschland
Werdegang
Berufserfahrung von Anke Graewer
Bis heute 6 Jahre und 4 Monate, seit Jan. 2018
Marketing Management / Projekt Management / Strategie / Beratung
Anke Graewer
2022: Various Google + YouTube Projects Strategic Communication & Partnership Management e.g. Google Zukunftswerkstatt / Initiative ZukunftsChancenMarketing-, Partnership- & Project Management YouTube Festival 2022, DMEXCO and Initiative ZukunftsChancen. Strategic Communication & Partnership Management e.g. Google Zukunftswerkstatt / Initiative ZukunftsChancen Kenntnisse: B2B-Marketing · Marketingstrategie · Strategische Partnerschaften ·
1 Jahr und 6 Monate, Juli 2019 - Dez. 2020
Marketing Manager I B2B Marketing DACH
Google Germany GmbH via Adecco
Translating the Google Marketing story onto various touch points with focus on events and partnerships / Projectlead YouTube Festival, Dmexco, Ada Lovelace Festival / Media collaboration and strategic partner management / Organisation and launch of training programs, with focus on online marketing, innovation or personal development like #Iamremarkable
6 Jahre und 5 Monate, Feb. 2011 - Juni 2017
Marketing Manager New Media
ECE Projektmanagement GmbH & Co. KG
Cross-functional Online Marketing POC for 120 Shopping Centers across Europe, strategic and operative driving force for Innovation, Future Lab Projects, Re-Branding, Crossmedia and Social Media campaigns Led the Digital Service Center, orchestrated the launch of 80 websites for shopping centers in EMEA (grew page visits extensively ∅ + 1800 % from 2012-2015) Digital Marketing Lead incl. communication strategies, concepts and campaigns with a focus on branding for retail/fashion/lifestyle
2 Jahre und 1 Monat, Juli 2008 - Juli 2010
Key Account Manager // kress.de
Haymarket Media GmbH
Key Account Management B2B, C-Level and senior Marketing decision makers within the media industry TV/Networks/Publishing Houses/Radio) as well as media agencies. High level sales of media campaigns. Managed partnerships and special collaborations with market leaders in the media industry e.g. RTL, IP Deutschland, Seven.One Media, Gruner & Jahr, EMS, Burda, Tomorrow Focus, Conde Nast, Group M, Lead Award, PR Report Award etc.
10 Monate, März 2007 - Dez. 2007
Junior Presse + PR Referentin
Volkswagen Group Australia
Press and PR for the launch of Škoda Auto Australia in Australia Event Management for Volkswagen and Škoda at the Australian International Motorshow and several Volkswagen Press events etc. premiere of the Touareg R50
3 Monate, Juli 2004 - Sep. 2004
Marketing/Vermarktung
Costa Blanca Nachrichten Verlag S. L.
4 Monate, Jan. 2004 - Apr. 2004
Marketing
Mosa Trajectum/Golf- + Sports Resort Johan Cruyff
3 Jahre und 7 Monate, Aug. 1999 - Feb. 2003
Verlagskauffrau (IHK) + Mediaberaterin
Westfällischer Anzeiger Verlagsgesellschaft mbH / Hamm
Established a media sales workflow and generated online sales, launched new online channels Product Management and Project Management for special publications e.g. Hamm Live & Culture Forum
Ausbildung von Anke Graewer
6 Monate, Feb. 2006 - Juli 2006
Internationales Marketing, Brand Management, Cross Cultural Communication
Macquarie University Sydney
4 Jahre, März 2003 - Feb. 2007
Medienwirtschaft
Rheinische Fachhochschule Köln ( University of Applied Sciences-Cologne) ,
Management von Medienunternehmen
Sprachen
Deutsch
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Englisch
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Spanisch
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