Caroline S. Henne
Selbstständig, Marketing (Strategy) Consultant, Interim CMO, CARO Ltd.
Berlin, Deutschland
Werdegang
Berufserfahrung von Caroline S. Henne
Teaching Customer Centric Marketing Strategy, Creative Techniques and more to MASE Students and - as short courses and workshops - to Professionals, too. Also looking after MASE's Marketing for their latest brainchild - Infinity Campus (and the Creative Strategy Diploma).
Bis heute 7 Jahre und 5 Monate, seit Jan. 2017
Board Member
various
Board member / shareholder of... - Neuro Flash - rapid market analysis and consultancy based on neuroscience and AI - Wolf & Badger - marketplace for the world's best independent brands - Creoate - most unique experiences for individuals and groups - Altiir - luxury garments for today's conscious individual - more to come soon!
Bis heute 15 Jahre und 5 Monate, seit Jan. 2009
Marketing (Strategy) Consultant, Interim CMO
CARO Ltd.
Freelance consultancy around Digital, overall Marketing & Business Strategy, specialising in fashion/luxury/beauty/sustainability. Recent clients include Paper & Tea, Ave & You, Krizia, Ports V, Frauenschuh, Plumo, Lanserring and more. Also - Speaking at conferences & other events across the globe, including Interbrand's "Anatomy of Growth", Karla Otto's Exec Summit, Louis Vuitton, A.T. Kearney's Digital Summit, Christie's Global Luxury Summit, IAMA Conference at Philharmonie Paris, Luxury@Google etc.
1 Jahr und 4 Monate, Aug. 2017 - Nov. 2018
Chief Marketing Officer (CMO)
Wolf & Badger
MAKE PEOPLE LOVE INDEPENDENT, UNIQUE, ETHICAL FASHION, JEWELLERY, HOMEWARE & BEAUTY PRODUCTS!
1 Jahr und 11 Monate, Okt. 2015 - Aug. 2017
Strategic Sector Lead - Luxury
Google UK
MAKE LUXURY LOVE DIGITAL! Long-term, inspirational development of strategic partners in the luxury sector, including Rolex, Kering (Saint Laurent, Stella McCartney, Balenciaga, Bottega Veneta) & LVMH (Dior, Louis Vuitton, De Beers, Moet Hennessy, Benefit Cosmetics etc.), supporting them to become best in class advertisers in our digitally connected world, both on the branding and the performance side of the marketing coin.
9 Monate, Feb. 2015 - Okt. 2015
International Strategy Lead
Google
Headhunted in for a project based assignment to develop a Product, Marketing & Business Development Strategy for Google Surveys across Europe & APAC.
2 Jahre und 1 Monat, Jan. 2013 - Jan. 2015
Global Director Social Media & CEEMETA Director Digital Transformation
GfKConsulting the world's biggest brands on their digital and overall Marketing agenda, budget allocation/marketing mix optimisation, content strategy, and advertising effectiveness across CPG, Luxury, Beauty, Automotive, Consumer Electronics and more. Also taking Social Media Intelligence to the next level and establish the GfK Social Media Intelligence Centre as a global thought leader in the digital space!
4 Jahre und 5 Monate, Sep. 2008 - Jan. 2013
Director Digital Market Intelligence International
GfK nurago GmbH
1 Jahr und 11 Monate, Sep. 2006 - Juli 2008
Agency Account Manager
Lycos UK
1 Jahr und 1 Monat, Aug. 2005 - Aug. 2006
Junior Project Manager
RTL Enterprises GmbH
Product Management Germany
Lycos Europe GmbH
Assistance Sales Marketing Europe
Lycos Europe GmbH
Assistant of the Executive Board
Arvato AG
Intern: European Marketing
Melitta
Ausbildung von Caroline S. Henne
Pfeiffer University
Fachhochschule für Oekonomie und Management Essen (FOM)
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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