About us

Great experiences are the sum of attention to even the tiniest detail

We design, develop and deliver iconic brands, products and services in the physical and digital space. Our multidisciplinary team holds experience that spans over decades and with that, has been involved in some of the most groundbreaking projects across multiple industries around the world.
Find us in the creative hub, Munich, and in the technology mecca San Francisco. SMAL might not be what you first thought it would be. If anything, it's the SMAL details that (will) matter most!


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