"Caring for People's Health as a Trusted Partner" - This mission motivates us at STADA every day to improve the health of people worldwide. With our wide range of generics, consumer health products and specialty pharmaceuticals, we offer patients, doctors and pharmacists a wide range of therapeutic options.

Around 11,700 employees live our values of Integrity, Entrepreneurship, Agility and One STADA. Together we are on an exciting growth journey and want to successfully shape the future of STADA.

Do you want to become part of a dynamic, international team and grow with us? Then apply now as:

Digital Marketing Manager - Content Excellence & Insights (f/m/d)

Bad Vilbel | Germany (DE) | Full-time | Permanent | Sales & Marketing & Customer Service | Professionals

What you can expect

• You will develop and implement global content excellence frameworks that balance brand consistency with local adaptability.

• Delivering actionable insights, you will help shape content strategies designed to boost engagement and sales — including scalable proof-of-concept initiatives that accelerate efficiency across the content supply chain.

• You will create and maintain a centralized library of top-quality product content, imagery, and creative assets for easy access and use.

• Supporting local teams, you will optimize content to drive higher conversion rates across multiple channels.

• Leading in-house content creation, you will facilitate collaboration among designers to produce compelling creative work.

• You will conduct content excellence workshops to empower teams in delivering best-in-class execution.

• Coordinating global content projects, you will work closely with cross-functional teams, agencies, and technology partners to ensure smooth delivery.

• You will keep a pulse on emerging healthcare content trends and champion their local adaptation

Who we are looking for

• You bring at least 5 years of experience in digital marketing, content management, or a related field, with a solid track record in driving content performance.

• As a strategic thinker with a creative edge, you know how to develop innovative content approaches that align with business goals.

• Your enthusiasm for emerging trends — especially in digital and content — helps you stay ahead of the curve and apply new ideas with confidence.

• By interpreting content performance data and translating the insights into actions you can demonstrate strong analytical skills.

• You bring strong project management skills, with experience coordinating complex initiatives across teams and markets.

• Ideally, you are familiar with tools like DAM, PIM, content syndication platforms, and AI-powered content solutions.

• Experience in healthcare or other regulated industries is considered a beneficial.

• You’re fluent in English, any additional language is a plus.

What we offer

• An open corporate culture with fast decision-making processes and a lot of potential for your personal development
• Individual development and training opportunities
• Flexible working hours and mobile working up to 2 days per week (depending on the job profile)
• Job ticket for the RMV region and Job Bike
• Childcare allowance
• Health-promoting offers such as Wellpass or the STADA Gym (free of charge)
• Numerous additional benefits such as group accident insurance or supplementary pension scheme
• Subsidized cafeteria