We’re looking for a seasoned freelance Senior Content Manager / Copywriter to support our marketing and brand efforts in the German-speaking market (DE/AT). This role blends creative storytelling with content execution, project ownership—ensuring the delivery of compelling, high-quality content across channels.

• Develop and localize high-impact content for brand, product, marketing, and performance channels
• Conceptualize and write conversion-optimized landing pages
• Create and pitch concept ideas, messaging frameworks, and story-driven concepts
• Take ownership of content projects, including timeline planning, coordination with stakeholders, and delivery tracking
• Manage and maintain the content and asset
• Manage content calendars and content workflows using tools such as Jira, Confluence
• Collaborate with design, growth, and product marketing teams to ensure consistency across touchpoints
• Ensure brand tone and messaging is aligned across platforms (website, email, social media, paid ads, etc.)
• Analyze and iterate on content using performance data and audience insights

• 5+ years of professional experience in content creation, copywriting, or editorial—ideally in digital or consumer-facing environments
• Proven experience in project management and cross-functional team collaboration
• Strong conceptual and storytelling skills with a sharp eye for language and tone
• Native-level German and excellent English skills (written and spoken)
• Highly organized, self-driven, and detail-oriented
• Confident working with tools such as CMS, Figma, Teams, and project/content management platforms (e.g. Jira, Airtable)

Nice to Have

• Familiarity with Content Creation Tools (e.g. Figma, Smartly, Unbounce)
• Background in the health industry
• Familiarity with SEO, UX writing, and performance marketing principles
• Understanding of content-related KPIs (e.g. CTR, conversion, engagement, bounce rate) and ability to translate insights into optimization strategies

We are searching for a freelancer to support us with 15 hrs / week on an ad-hoc basis.