You’ll lead the product direction and day-to-day execution for Intercom’s web presence, including intercom.com and fin.ai. These sites must perform like growth engines and also set the industry standard for design, narrative, and innovation. You’ll manage 4 PMs and be deeply hands-on - translating positioning into pages, reviewing copy/design/builds, signing off launches, and ensuring the team ships with exceptional quality.

What will I be doing?

• Own the web product: intercom.com, fin.ai, and every digital touchpoint that represents Intercom online.
• Translate positioning into world-class websites: Turn company strategy, messaging, and Fin’s story into high-impact, high-performing pages.
• Lead & coach 4 PMs: Drive clarity, accountability, and excellence across growth and narrative tracks.
• Drive performance: Improve conversion, comprehension, and engagement through experimentation, CRO, and demand generation.
• Hold the quality bar: Partner with design to deliver industry-leading web experiences at the highest quality level.
• Innovate: Push beyond B2B website norms; explore new interaction models, AI-first web experiences, and storytelling formats that set us apart.

What skills do I need?

• A hands-on leader: equally comfortable shaping significant new opportunities and editing copy line-by-line.
• Obsessed with detail and craft: layout, words, performance, and UX polish.
• A PMM-fluent product thinker: able to translate positioning into compelling, converting web pages.
• Strong on web performance and optimisation: CRO, instrumentation, and demand generation.
• An excellent communicator: crisp, quick on your feet with execs, and able to drive alignment.
• A strong proponent of AI in practice: with examples of how you use AI to raise the bar on delivery.
• Experienced leading teams and raising quality standards.

Bonus skills & attributes

• Background in PMM or brand-heavy PM roles.
• Experience building high-craft, product-led B2B websites.

Benefits

We are a well treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

• Competitive salary, annual bonus and equity
• Regular compensation reviews - we reward great work!
• Generous paid time off above statutory minimum
• Hybrid working
• MacBooks are our standard, but we also offer Windows for certain roles when needed.
• Fun events for Intercomrades, friends, and family!