Growth Lead

Growth Lead

Growth Lead

Growth Lead

Soba

Computerspiele

Berlin

  • Verifizierte Job-Anzeige
  • Art der Anstellung: Vollzeit
  • Hybrid

Growth Lead

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Über diesen Job

Intro

Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. We’ve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. We're a small, product-focused startup where every team member has real ownership.

We’re looking for someone to fully own and drive user acquisition. You’ll lead everything: from building creative to managing the accounts, analyzing performance, and exploring new channels. This isn’t a "just run the ads" role — we're looking for someone excited to test, learn, and push into new directions. You’ll also have a real say in product features and experiments that drive growth — we strongly believe growth and product go hand-in-hand.

Tasks

  • Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin - whatever channels you believe will work)
  • Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions
  • Independently create and iterate on ad creatives
  • Analyze campaign data, identify trends, and optimize for performance and ROI
  • Explore and evaluate emerging channels, platforms, and growth opportunities
  • Own budgeting, forecasting, and reporting for UA performance
  • Work cross-functionally with product and community teams to align on growth priorities

Requirements

  • 5+ years of hands-on UA experience, ideally in gaming, consumer apps, or mobile-first products
  • You're comfortable doing both the creative and analytical sides of UA — from producing ads to managing budgets
  • You have a strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and know how to balance growth with efficiency
  • You’ve worked in a startup or small team before — you're used to figuring things out and running with them
  • You’re curious, creative, and not afraid to try things that haven’t been done yet

Benefits

  • Hybrid — work from wherever you do your best work with 2 days in the office in Berlin
  • Equity packages for all employees
  • Full equipment setup (Apple)
  • Small, high-ownership team with a lot of autonomy

Unternehmens-Details

company logo

Soba

Architektur

Olten, Deutschland

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