You are interested in the position as Growth Marketing Manager (m/w/d) at Cloover GmbH?
On the job platform Instaffo, you can apply for this and other jobs with ease. Create your profile in under 3 minutes and start the application process with just a few clicks.
Please note that the position is only available to applicants from Germany.
The language requirements for this position are: German - Fluent.
The estimated salary range from XING does not necessarily correspond to the salary range of this job offer.

This is a key strategic role where you'll own the content strategy across the entire growth funnel. You will have the opportunity to make a significant impact by creating and optimizing content that directly drives user acquisition and activation. If you are a creative and data-driven marketer who wants to see your work translate into measurable growth, this is the perfect role for you.

Activities

🎯 Content & Growth Marketing

• Development of a content strategy along the growth/activation funnel
• Production of activating content (email, landing pages, paid ads, blog posts, case studies, microcopy, etc.)
• Building content frameworks and experiments for conversion optimization
• Identification and implementation of new content formats that activate and retain users
• Analysis of performance data for continuous improvement

🤝 Close Collaboration with Lifecycle Marketing

• Co-creation of email sequences, in-app messaging, and onboarding flows
• Creation of content assets that accompany the lifecycle journey
• Development of A/B tests to optimize activation & engagement

📰 PR & Communications

• Responsibility for the PR area (topic planning, media contacts, drafts)
• Development of a coherent, strong brand communication in public
• Building thought-leadership content (e.g., reports, data analyses, expert articles)
• Writing press releases, statements, and founder messaging

🎨 Content Creation & Technical Skills

• Creation of visual assets with Canva & Figma
• Building and editing landing pages (e.g., Webflow, WordPress, HubSpot CMS, or similar)
• Production of small social media formats (LinkedIn, possibly other channels)
• Ensuring brand consistency across all touchpoints

Requirements

• 1-3 years of experience in content, growth, or performance-oriented marketing
• Strong sense for copy, storytelling & activating content
• Very good understanding of digital marketing structures and growth funnels
• Technical know-how in working with CMS systems and design tools
• Analytical mindset, data-driven approach
• High level of personal responsibility, creativity, and drive to get things done

Team

At Cloover, our mission is to empower 1 billion people to become part of the sustainable world of tomorrow by providing hassle-free access to renewable energy at the click of a button. Join the race to achieve Net Zero and enable everyone to play a role in the energy transition.

We’re building the OS for renewable energy installers, streamlining their operations from financing to working capital management. Our platform enables providers of renewable technologies to offer embedded financing options to their customers, empowering more individuals and businesses to install solar panels, battery storage, EV charging stations, and heat pumps, transforming them into independent energy suppliers.

We aim to make sustainable financing simpler, faster, and more affordable, bringing renewable energy to every household and business.      
 
We are on an exciting growth journey, currently operating in the Netherlands, Sweden, Switzerland, and Germany, with plans to expand to additional European markets in the coming year.

Application Process

Our hiring process consists of three stages: First, you'll have a 30-minute get-to-know call with a team member, followed by a 15-minute conversation with the hiring manager. In the final round, you'll work on a case study together with the hiring manager and our founder.

About the Company

Our Mission

⚡️Cloover is a fast growing Climate FinTech with the mission to empower 1 billion people to be part of tomorrow's sustainable world by giving them one click worry-free access to renewable energy. Join the race to achieve Net Zero and empower everyone to be part of the energy transition.

Our Solution

🚀 Cloover's unique software platform simplifies the work of renewable technology providers and enables them to offer embedded financing options to their customers and also manage their own working capital. This allows more individuals and businesses to install solar, battery storage, electric vehicle charging stations and heat pumps and become self-sufficient energy providers.

What you can expect at Cloover

🌍 We are a fast-growing startup ($121M funding), active in the Netherlands, Sweden, Switzerland and Germany and want to establish ourselves in other European markets in the coming year.

👩🏼‍💻 We are a young and hungry team and work every day to develop great products, take on new challenges and constantly evolve. We give our all to achieve our goals, but don't forget to have fun along the way. We don't have rigid hierarchies - everyone has the chance to get involved and actively help shape Cloover's future.