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Please note that the position is only available to applicants from Germany, Austria, Switzerland, and other EU countries.
The language requirements for this position are: German - Fluent, English - Fluent.

As our Lead Marketing Manager, you will own and execute our marketing strategy end-to-end - with a sharp focus on digital demand generation, online campaign performance, and data-driven optimization.

You’ll be responsible for building scalable marketing engines that drive measurable growth while maintaining strong unit economics. You will conceptualize and run multi-channel campaigns, test new growth levers, and optimize every euro spent toward sustainable customer acquisition, activation and retention.

You will work closely with the founders, product, and commercial teams.

Activities

Key Responsibilities:

• Own the marketing strategy and execution across all channels - from concept to campaign delivery and post-campaign analysis.
• Plan, launch, and optimize end-to-end campaigns (paid search, paid social, retargeting, email, content, SEO, partnerships).
• Build and scale demand generation programs with a focus on efficiency, measurable ROI, and long-term retention impact.
• Analyze performance data and funnel metrics to continuously refine targeting, messaging, and channel mix.
• Balance growth with economics: ensure campaigns are unit-economically sound, optimizing for CAC, LTV, and payback period.
• Develop strong cross-functional alignment with Product, Sales and Tech to create cohesive, conversion-driven customer journeys.
• Establish marketing analytics dashboards to track KPIs (leads, CAC, funnel conversion, ROI, velocity).
• Test, learn, and iterate - run structured experiments to identify scalable growth levers.
• Manage and grow external agency and partner relationships where relevant.
• Lay the foundations for a data-driven, results-oriented marketing culture within our company.

Requirements

Requirements:

• Experience in digital marketing, ideally in a B2B, fintech, or tech scale-up environment.
• Proven track record in conceptualizing and executing end-to-end campaigns that drive measurable growth.
• Strong grasp of performance marketing channels (Google Ads, Meta, Display, SEO, Email, etc.).
• Deep analytical mindset - able to interpret data, calculate ROI, and make decisions based on evidence, not intuition.
• Experience managing budgets with accountability for unit economics (CAC, LTV, contribution margin).
• Proficiency with marketing analytics and automation tools.
• Excellent project management and cross-functional communication skills.
• Hands-on mindset - equally comfortable building, executing, and optimizing.
• Fluency in English and German.
  
  

About You

You are a strategic operator with the heart of a growth hacker - someone who thrives on measurable results and isn’t afraid to get hands-on. You understand the full marketing funnel and how to connect creative storytelling with analytical precision.

Strengths You Bring:

• Structured, analytical thinker who knows how to translate numbers into action.
• Deep understanding of online channels and growth loops.
• High sense of ownership - you care about performance, efficiency, and momentum.
• Curious, experimental mindset with a bias toward learning and iteration.
• Comfortable collaborating with product and commercial teams to align messaging with customer value.

Team

We’re a group of experienced founders and operators united by the ambition to build a generational company. With high skill density and a deliberate focus on staying lean, we create a high-performance environment where every team member truly moves the needle.

Application Process

1. Interview with founder: Personal Fit, Motivation, Purpose, Alignment on Ambition, Work Ethics
2. Marketing Deep Dive: General skills, communication, etc.
3. Case Study
4. Meetings with 2 other co-founders
5. Reference Check
6. Offer

About the Company

We’re pioneering the future of agrifintech in Europe. We’re on a mission to build a category‑defining leader in one of the most crucial industries on the continent: Agriculture. As the backbone of Europe’s food supply, agriculture is central to our sovereignty and future sustainability - and we’re here to shape its evolution.

Backed by leading venture capital firms with over €10 million in seed funding, we are a high-impact and output-driven team - a group of founder‑operators who have been at the forefront of scaling some of Europe’s most successful fintechs and agritechs. With deep industry expertise and a track record of success, our team is relentlessly driving toward bold, ambitious goals.

We’re rapidly gaining momentum with the first products already loved by customers. The demand for our solutions is growing at an extraordinary pace, and our primary challenge right now is scaling to meet this incredible interest. Despite significant traction and strong backing, we are still operating in stealth mode, carefully building a category-defining leader in agrifintech. With our sights set on becoming the dominant player in this space, we are poised to seize the largest fintech opportunity in Europe’s agriculture market - one that will define the future of the industry.