The role

We are looking for a high-calibre Lead - Menu Strategy to support the expansion of our product assortment by generating product learnings through experimentation that lead to new concept introductions on our menus and drive customer excitement. In this role, reporting into the Director of Product Strategy - Menu within the International Product Strategy and Operations team, you will work closely with Product Development Managers across our global business units to define hypotheses and concepts to test, work with our Tech stakeholders to experiment with the introduction of menu ranking recommendation models and menu navigation feature improvements. This is a very exciting opportunity, especially for Product Managers with strong analytical abilities to drive the International team’s future product strategy.

What you’ll do

Drive menu strategy and support expanding our product assortment in 10+ markets, delivering on ambitious growth and profitability objectives:

• Identify and implement mid-term, multi-market innovation concept opportunities based on commercial potential and consumer relevance
• Build systems for more efficient sharing and scaling of market-led concept innovations
• Centralise insights and analytics of global core menu performance to inform strategic menu decisions.
• Analysing the performance of existing product lines and creating business cases and improvement plans to drive commercial growth within our current concept offering

Leading Physical Product Experimentation for growth

• Lead the menu experimentation roadmap, ensuring alignment with stakeholders across HelloFresh Group's meal kits business
• Develop hypotheses and testing frameworks with international product teams to drive order rate growth and customer excitement.
• Generate product learnings and insights from analysing experiment results and translate into customer improvements that are implemented across the physical product organisation, globally

Collaborate with Tech Product to introduce personalisation models and menu navigation improvements across physical product teams

• Be the commercial lead to introduce the models in mature markets through experimentation, ad-hoc analyses on operational impact
• Create hypotheses to develop and test the placement of physical product assortment and introduce changes across the mealkit business.
• Act as a connect and integrator of personalisation models across a matrix organisation, ensuring alignment across commercial teams to implement model improvements within operational processes.
• Unlock commercial team blockers (process changes, analytics) to enable experimentation around new menu feature introductions.

What you’ll bring

• Bachelor’s degree with a strong academic record.
• Relevant 5+ years of working experience in product management, analytics, and product development
• High calibre profile: you are a fast learner, a top performer and want to take on a new exciting challenge
• Analytical mindset: you are great with numbers and have strong analytical logic and rigor, with knowledge of experimentation methodologies and statistics.
• Top notch ways of working: you set the bar really high in terms of collaboration and what good looks like with strong people and communication skills
• Leadership: You can rally teams around common objectives and set up teams for success
• Growth mindset and a "learning never stops” attitude
• Ability to work through tough problems with a rigorous and pragmatic approach

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.