The Role:

We are seeking an automotive-focused and innovative B2B Marketing Communications Specialist (d/f/m) to join our B2B Marketing team, reporting to the Head of B2B Marketing Communications . In this high-impact, hands-on role, you will create and execute compelling B2B marketing initiatives tailored to the automotive industry, collaborating across Sales, Brand, Product, Creative, and Analytics teams. You will be responsible for the end-to-end delivery of key content formats such as the m:Q report, podcasts, webinars, and dealer events —as well as developing and launching new communication formats as our business evolves. You will also support event planning and execution, manage partnerships, and ensure all dealer-facing communications are effective, data-driven, and aligned with our strategic objectives.

This is a role for a doer who leverages data, technology, and creativity to move mobility forward and maximize campaign performance.

Responsibilities:

Content Creation & Execution

• Develop, manage, and execute multi-channel B2B marketing initiatives, including the m:Q report, podcasts, webinars, and other current and future content formats.

• Ensure all initiatives are fully integrated with the overarching content strategy and are leveraged across all customer and partner touchpoints for maximum impact.

• Build and nurture relationships with influencers and Mobile.de ambassadors to expand reach and credibility within the automotive sector.

• Identify and develop new communication channels and innovative content formats relevant to automotive audiences.

• Oversee all aspects of campaign trafficking, quality control, campaign launch, reporting, and analysis.

Event Planning & Execution

• Plan, organize, and execute dealer-facing events (virtual and in-person), including conferences, workshops, and networking sessions.

• Manage event logistics, speaker coordination, and post-event follow-up to maximize engagement and business impact.

Market & Competitor Observation

• Conduct ongoing market and competitor analysis to identify emerging trends, opportunities, and threats in the automotive industry.

• Integrate insights from market research and competitor observations into content strategy and campaign development.

Strategic Partnerships

• Support the negotiation and development of partnership concepts to enhance Mobile.de’s B2B automotive presence.

• Collaborate cross-functionally to identify synergies and optimize campaign performance.

• Assist in the implementation and management of influencer and partnership agreements.

Campaign Management & Optimization

• Support the development and execution of key campaigns across the portfolio, focusing on activation, retention, and reactivation goals.

• Use a data-first approach to analyze performance drivers and optimize channel ROI.

• Analyze and report on campaign KPIs to key stakeholders, providing actionable insights.

• Provide project management support to ensure deadlines and deliverables are met.

Technical & Analytical Excellence

• Leverage technology and digital tools to optimize campaign effectiveness and efficiency.

• Apply strong quantitative and analytical skills to continuously improve campaign and content performance.

• Stay up to date with automotive industry trends, tools, and best practices in B2B performance marketing.

Your Profile:

• 6+ years of hands-on experience in B2B content management, marketing, or communications

• Strong automotive industry expertise: Solid understanding of automotive B2B markets, trends, and audience needs.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Proven experience in sponsorships and collaborations: Skilled in developing and executing partnership and influencer agreements, including contract handling and approval processes.

• Hands-on mentality and proactive approach: Comfortable executing campaigns, solving problems, and driving innovation independently.

• Strong cross-functional mindset: Thrives in collaborative environments, working closely with diverse teams (Sales, Brand, Product, Creative, Analytics).

• Exceptional people skills: A true people person, able to build strong relationships and communicate effectively with a wide variety of stakeholders.

• Advanced analytical ability: Strong quantitative skills; uses data to evaluate performance and inform decisions.

• Experience in market and competitor analysis: Integrates insights into content and campaign development.

• High proficiency in both German (native or equivalent) and English (business fluent): Outstanding written and verbal communication skills.

Nice to Have skills(Optional):

• Knowledge of additional digital marketing tools or automation platforms.

• Background in change management or organizational transformation.

Additional information

• Recharge with 28 days of paid time off.
• Stay mobile with a €50 monthly transportation/mobility allowance.
• Keep growing with a development budget and access to coaching.
• Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
• Learn anytime, anywhere with our online and offline library.
• Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Work from anywhere - up to 20 days per year from wherever you feel most productive.
• Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.

Company description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.

Today, we are Germany’s largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a "one-stop shop”, mobile.de’s offering includes financing and leasing solutions in addition to buying and selling – and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).