Vor 14 Tagen veröffentlicht

Senior Programmatic Marketing Manager (m/f/x)

Senior Programmatic Marketing Manager (m/f/x)

Senior Programmatic Marketing Manager (m/f/x)

Senior Programmatic Marketing Manager (m/f/x)

HelloFresh SE

Lebensmittel

Berlin

  • Art der Anstellung: Vollzeit
  • 52.500 € – 65.500 € (von XING geschätzt)
  • Vor Ort

Senior Programmatic Marketing Manager (m/f/x)

Über diesen Job

Senior Programmatic Marketing Manager (m/f/x)

Category Marketing, PR, & Communications Location Berlin, Berlin, Germany

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

JOB DESCRIPTION

The role

As a Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations through channel expansion strategies. We are seeking a results-oriented Senior Manager for Online Marketing with deep expertise in programmatic advertising to lead and optimize our paid media efforts across multiple digital platforms. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing mindset, capable of scaling acquisition and conversion metrics while ensuring efficient spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

  • Strategise & test types of Display and Video campaigns across HelloFresh’s international portfolio with an ROI driven mind-set
  • Ensure HelloFresh is set for the future in staying ahead of the curve in programmatic marketing
  • Leverage data, A/B testing, and analytics to continuously improve targeting, bidding strategies, creative, and conversion paths.
  • Own performance KPIs and reporting dashboards; provide regular insights and actionable recommendations to leadership.
  • Work on new channel expansion and acquisition strategy with internal stakeholders and external stakeholders - across partners, brand, tech & local teams.
  • Be responsible for the testing roadmaps, the creative stack, data and technology strategies for your own area of responsibility
  • Own the programmatic function budget and target achievement

What you’ll bring

  • 6+ years of professional experience in display marketing, digital media, and online advertising or you worked with multiple DSP vendors, programmatic trading desks, digital marketing agencies, ad networks, 3rd party data companies or other related digital companies.
  • Proven track record of managing large performance-driven media budgets
  • Deep understanding of digital media buying, RTB, audience targeting, attribution, and conversion funnel dynamics.
  • Hands-on experience with leading DSPs, ad servers, pixel implementation, and tracking tools.
  • Proficient in performance analytics (Google Analytics, Tableau, Looker, etc.) and media KPIs.
  • Evaluate and implement emerging technologies (e.g., CDPs, DMPs, AI-based optimization tools) to improve efficiency and audience precision.
  • Excellent communication skills. You will be the go-to person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
  • Passionate about the digital industry and highly digital savvy
  • A Master Degree in Digital/Marketing Will be a plus

Our best-in-class marketers play vital roles in connecting HelloFresh with new and existing customers across the world. Based in Berlin, the data-driven and creative Global Marketing Team pioneers industry-leading research, business insight, CRM, growth marketing and brand communication. The team continuously drives our brand forward through experimentation and an entrepreneurial spirit.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

  • Immerse yourself in a diverse global community of 90+ nationalities.
  • Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
  • Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
  • Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
  • Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

About HelloFresh


We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

  • Europe:EUaccommodations@hellofresh.com.
  • APAC: APACaccommodations@hellofresh.com










Gehalts-Prognose

Unternehmens-Details

company logo

HelloFresh SE

Lebensmittel

10.001 oder mehr Mitarbeitende

Berlin, Deutschland

Bewertung von Mitarbeitenden

Vorteile für Mitarbeitende

Flexible Arbeitszeiten
Home-Office
Kantine
Restaurant-Tickets
Kinderbetreuung
Betriebliche Altersvorsorge
Barrierefreiheit
Gesundheitsmaßnahmen
Betriebsarzt
Training
Parkplatz
Günstige Anbindung
Vorteile für Mitarbeitende
Firmenwagen
Smartphone
Gewinnbeteiligung
Veranstaltungen
Privat das Internet nutzen
Hunde willkommen

Unternehmenskultur

Unternehmenskultur

421 Mitarbeitende haben abgestimmt: Sie bewerten die Unternehmenskultur bei HelloFresh SE als modern.Der Branchen-Durchschnitt liegt recht ausgeglichen zwischen traditionell und modern.

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