Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)
Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)
Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)
Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)
HelloFresh SE
Lebensmittel
Berlin
- Art der Anstellung: Vollzeit
- 57.500 € – 80.500 € (von XING geschätzt)
- Vor Ort
- Zu den Ersten gehören
Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)
Über diesen Job
Senior Programmatic Marketing Manager - AdTech & Measurement (m/f/x)
At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.
The role
As Senior Programmatic Marketing Manager in our Marketing department, you will be responsible for driving key consumer activations while implementing a data-driven creative strategy. You will collaborate with market stakeholders to understand local market insights and its implementation in your marketing campaigns while working on a full funnel consumer journey. You will contribute your expertise across 15 Global HelloFresh entities. The ideal candidate is a strategic thinker and hands-on executor with a performance marketing and experimentation mindset, capable of scaling acquisition and conversion metrics for the channel.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t "tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
Owner of key initiatives across four strategic areas:
- Platform Leadership & Innovation
- Serve as the go-to expert on programmatic, providing strategic guidance on GDN, DemandGen and other key platforms, with a deep understanding of platform mechanics, auction dynamics, and optimization levers.
- Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
- Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
- Advise and collaborate with the Display & Video Campaign Ops team, ensuring platform strategies are optimized with best-in-class practices and advanced ad tech solutions.
- Measurement & Testing
- Lead the testing and measurement strategy across platforms
- Develop and refine experimentation frameworks, including creative tests, conversion lift tests, and attribution modeling.
- Analyze test results to inform data-driven decisions and uncover new growth opportunities.
- Collaborate with analytics and data teams to continuously enhance measurement methodologies.
- Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.
- Automation & Infrastructure
- Ensure Display & Video infrastructure is optimized, working closely with automation teams to implement scalable solutions.
- Own and develop the automation of reporting for performance tracking and measurement.
- Partner with internal teams to ensure automation efforts align with overall business objectives and drive operational efficiencies.
- Lead automation efforts for catalog ads, refining workflows and automating processes within external platforms.
- Tracking
- Support internal teams in maintaining accurate tracking and performance measurement.
- Ensure tracking is correctly set up and manage new tracking requests as needed.
- Collaborate with analytics, engineering, and marketing teams to enhance the tracking infrastructure.
What you’ll bring
- 6+ years of professional experience in programmatic advertising or working with DSP vendors, programmatic trading desks, digital marketing agencies, ad network, 3rd party data companies or other related digital companies.
- 3+ years of experience in adtech or measurement related topics with experience on Analytics & incrementality testing.
- Excellent knowledge and skills of Google: Sheet and Slides - can create reports and presentations for internal and external teams
- Excellent communication skills. You will be the go-to-person for multiple marketing and communication teams. Interpersonal skills are a prerequisite for success.
- Passionate about digital industry and highly digital savvy
What we offer
Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.
About HelloFresh
We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!
At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.
We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.
To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.
HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:
- Europe:EUaccommodations@hellofresh.com.
- APAC: APACaccommodations@hellofresh.com
Gehalts-Prognose
Bewertung von Mitarbeitenden
Gesamtbewertung
Basierend auf 421 BewertungenVorteile für Mitarbeitende
Unternehmenskultur
Unternehmenskultur
421 Mitarbeitende haben abgestimmt: Sie bewerten die Unternehmenskultur bei HelloFresh SE als modern.Der Branchen-Durchschnitt liegt recht ausgeglichen zwischen traditionell und modern.