About the Role

We’re looking for someone to turn our social presence into one of our most powerful growth and brand-building channels. You’ll be responsible for building and running channel strategies that drive awareness, relevance, and engagement, and fuel the full customer journey from first touch to loyal repeat purchases.

You’ll set the creative and strategic vision for social, while rolling up your sleeves to execute in the early stages. We’re looking for someone with a track record of building and scaling social as a business driver, not just running channels.

You’ll lead the transformation of our Instagram-first strategy while laying the foundations for a scalable social footprint across other platforms (LinkedIn, Pinterest, YouTube, and beyond). We’re a startup, so you can expect the role to be very hands-on: from shaping the strategy and creating content, to managing community interactions and tracking performance. You’ll work closely with our influencer, performance marketing, and brand teams to ensure social is amplifying and integrating well with all channels.

This is a startup role: A successful candidate is resourceful, creative, and experience in making impact without unlimited budgets.

What You’ll Be Responsible For

You're defining and evolving the long-term role of social in our brand and growth strategy:

• Develop and own our social channel strategy: starting with Instagram, then scaling learnings to additional platforms over time.
• Turn social into a true conversion layer, not a content graveyard: optimise profiles, bios, highlights, and landing experiences to convert traffic from influencer, paid, and organic reach.
• Integrate social with paid, influencer marketing, and ecommerce: collaborate with these teams to warm audiences, improve creative performance, and support campaign goals.
• Lead community engagement as a growth lever: respond quickly and meaningfully to comments/DMs, foster positive sentiment, and build loyalty through interaction.
• Lead day-to-day social execution: oversee and guide content creation (with the ability to produce yourself when needed), ensuring creative quality and brand consistency across channels
• Establish tracking and reporting systems: monitor profile-to-site flow, CTR, engagement, sentiment, and audience trends to guide content and budget decisions.
• Develop the team: Mentor junior team members or freelancers as the team scales

What We’re Looking For

• Minimum 5 years of proven experience delivering business impact via social for consumer brands, ideally in a startup or high-growth environment.
• Demonstrated creative leadership: able to both set the bar for content and roll up your sleeves and make it happen.
• Track record of turning social into a performance-driving channel, not just engagement
• Experience presenting results and recommendations to senior stakeholders or leadership
• Strong understanding of platform-native behaviour and algorithm trends, especially on Instagram.
• Experience managing community engagement, and using it to drive measurable brand and performance results.
• Data-literate: able to use analytics to shape strategy and report impact (Google Analytics, platform insights, UTM tracking), and setting up your own reports
• Experience working cross-functionally with paid, influencer, and brand teams.
• Comfortable with both strategic and tactical execution: from developing the roadmap to jumping in and making it happen.
• Experience managing or mentoring junior team members, agencies, or freelancers
• Fluent in English; also in German is a plus
• Based in Berlin, or willing to relocate.

Please include a portfolio that demonstrates creative campaigns you’ve led, with examples of both strategy and execution, as well as measurable results.