What you’ll do

You’ll be a core member of our newly formed in-house Creative Studio , helping us build and scale a high-performing organic social media presence for mobile.de and Null-Leasing.com. Working closely with content creators, designers, and stakeholders, you’ll execute our strategy, plan and deliver social content that drives audience growth, engagement, brand relevance, conversions, and measurable business impact.

This is a hands-on, cross-functional role blending planning, creative direction, publishing, reporting, and community interaction. If you’re ambitious, platform-savvy, and driven by audience impact, this is your chance to shape the voice of two leading brands in the mobility space.

Key Responsibilities

• Execute the organic social media strategy across Instagram, Facebook, TikTok, LinkedIn, YouTube, and emerging platforms (e.g., Reddit)

• Plan, publish, and optimise daily content to drive audience growth, engagement, brand awareness, and conversion outcomes (sessions, leads)

• Maintain a performance-driven mindset with clear KPIs: follower growth, unique reach, engagement rate, content interactions, virality, and contribution to brand awareness and leads

• Collaborate with Studio peers and creator partners to brief and co-create social-first visuals, videos, and campaigns tailored to each platform and audience

• Proactively seek ways to scale content production without sacrificing creativity, relevance, or authenticity

• Champion the use of AI and automation in content ideation, production, and optimisation

• Continuously experiment with new formats, trends, and tools, using a test-and-learn approach to inform and scale future content

• Launch rapid pilots, analyse results, and quickly iterate and scale what works

• Work closely with the performance marketing team to align on audience growth goals, share insights, and ensure organic and paid efforts complement each other

• Support campaign launches, influencer programs, partnerships, and product releases with integrated social execution

• Engage directly with the community and coordinate with community managers to ensure responses, tone, and interactions align with brand voice and content goals

• Track content performance, report on key metrics, and translate insights into actionable recommendations for scaling, monetisation, and brand impact

• Stay ahead of platform updates and social trends to inform strategy and content formats

Who you are

• Proven ability to grow and engage a targeted audience for classified marketplaces or automotive/mobility brands, with concrete examples of how your work drove measurable business impact

• Demonstrated experience creating high-performing content that exceeds engagement benchmarks. You can provide specific examples of posts that successfully resonated beyond a brand’s core followers to attract a relevant new audience and drive measurable action (e.g., high saves, qualified DM conversations, or clicks)

• Involvement in developing or executing social strategy hands on for at least one brand or high-growth project, including editorial, content pillars, and platform mix. Having experience managing multiple accounts is a plus.

• Fluent in native content production for Instagram, TikTok, and at least one other major platform, with hands-on, trend-driven creative examples

• Skilled at using data and insights to double down on what works, kill what doesn’t, and adapt rapidly to platform shifts

• Comfortable briefing, co-creating, and providing actionable feedback to creators, influencers, and video editors

• Demonstrated ability to ship high-volume, high-quality content (e.g., 30+ videos/month) and manage multiple campaigns or projects simultaneously

• Curious about AI-powered tools and eager to pioneer their use in social content creation. Hands-on experience with AI generated content production is a huge plus.

• Fluent in German (native-level) and English; brings energy and passion for automotive culture (or can learn it fast)

• Highly organised, proactive, and comfortable working with multiple brands and calendars

• Creative and data-driven, able to interpret metrics to inform content direction

• Strong growth mindset, loves trying new things, and thrives in a collaborative team environment

• Bonus: Hands-on with tools like ManyChat, Likeshop, Later, Sprout, CapCut, Canva, Figma, Creator Studio, or short-form video editing

Additional information

• Recharge with 28 days of paid time off.
• Stay mobile with a €50 monthly transportation/mobility allowance.
• Keep growing with a development budget and access to coaching.
• Family first - enjoy up to 12 (non-birth parent) or 20 (birth parent) weeks of fully paid parental leave.
• Learn anytime, anywhere with our online and offline library.
• Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Work from anywhere - up to 20 days per year from wherever you feel most productive.
• Prioritize your well-being with a 24/7 Employee Assistance Programme for you and your immediate family.

Company description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace.

Today, we are Germany’s largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e-bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a "one-stop shop”, mobile.de’s offering includes financing and leasing solutions in addition to buying and selling – and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration then we should get to know each other.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. We strongly encourage people from historically excluded groups to apply.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We’re at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline).