Digital Performance Manager (m/f/d) Marketing International

MarTech | Bielefeld | Start date: as soon as possible | Full Time | Permanent

Since our beginnings at Dr. Oetker, we have been breaking new ground. With pizza, cake, and desserts, as well as digital platforms and services – quality and an innovative spirit set us apart.

What awaits you? It's up to you! At Dr. Oetker, you can actively shape the future – both yours and ours. We want to be part of something bigger. Don't you?

JOIN THE TASTE.

YOUR RESPONSIBILITIES

• In this exciting role, you will analyze the effectiveness of digital campaigns, marketing measures, and channels at Dr. Oetker’s international markets.
• Developing and implementing analytical models – from standardized performance reports to advanced statistical impact analyses – will be part of your daily work.
• You will evaluate and interpret complex data sets from various sources, including AdTech platforms, web analytics tools, and CRM systems.
• Based on your findings, you will identify optimization potential and derive concrete recommendations for specialist departments and international markets. To communicate your insights effectively, you will implement and use dashboards, reports, and presentations.
• To ensure continuous development, you will monitor analytical methods, tools, and trends while working closely with internal stakeholders to further develop data-driven marketing processes.
• You will also contribute to the standardization and scaling of analytical approaches and KPIs across countries.

WHAT YOU BRING

• A university degree with a focus on economics, statistics, data science, marketing, or a comparable field forms the foundation of your expertise.
• You bring several years of experience in marketing analytics, campaign evaluation, or other data-driven roles, which reflects your expertise in the field.
• Proficiency in analysis and visualization tools such as Excel, Power BI, SQL, Python, or R is part of your skill set.
• You possess strong analytical abilities and confidence in handling large and complex data sets.
• Presenting complex topics in a clear and comprehensive manner, combined with a structured, solution-oriented, and independent way of working.
• Strong communication skills that enable you to interact effectively with non-technical audiences. Your excellent German and English language skills round off your profile.

WHAT WE OFFER YOU

Attractive remuneration | Flexible work models & mobile work | 30 days of vacation plus Special vacation at Christmas & New Year's Eve | Sabbatical | Discounts in the Dr. Oetker Shop | Pension plan | professional development opportunities | JobRad | Daycare cooperation for children | Excellent employee restaurant | Sports, health and fitness offers | Laundry service | Visiting the Dr. Oetker World | Events and celebrations ​