• Create and implement CRM strategies to build and maintain strong relationships with both existing and potential customers.

• Develop segmentation strategies and increase the company wide usage of CRM, Customer Segmentation and support the establishment of global CRM campaigns, programs, and platforms in sales, marketing and e-commerce.

• Oversee the implementation and use of CRM software and tools at KWS, ensuring they effectively support customer data management and analysis.
• Partnering and collaborating across multiple business departments and markets to develop and reshape CRM procedures, processes and implementation to enhance optimizations, and best practices for the customer experience.

• Act as a bridge between markets, Business Units and technical teams to ensure effective solutions and process improvements while collaborating with external developers alongside your IT counterpart to manage project delivery (backlog requirements, prepare for execution and end-to-end implementation).
• Develop concepts and materials and support user adoption with trainings and frequent CRM community meetings.

Your profile:

• Academic degree with focus on marketing or economics and a track record of several years of professional experience in a CRM expert role using different CRM platforms and managing customer data.
• Business Process Knowledge: Strong ability to analyze and optimize workflows.
• Communication & Collaboration: excellent stakeholder management across all levels and with cross-functional teams.
• Problem solver with strong analytical skills to identify, troubleshoot, and resolve challenges.
• committed team player with passion for latest trends and benchmarks in the field of CRM.
• Motivated; have an independent way of working, can-do attitude paired with strong multi-dimensional thinking, balancing strategy and execution
• very good command of English; additional languages are an asset

• An exceptionally interesting and varied job in an international environment with the opportunity to contribute to innovative ideas.
• Working in an international, highly motivated, and dynamic team
• Flexible working hours with the possibility of mobile working
• As a family-run company, we live by the values of team spirit, closeness and trust, independence and vision - a culture that is also lived out in practice, e.g. through an open and friendly working atmosphere.
• Following the motto: "Make yourself grow!" we promote individual professional and personal development.
• We create the appropriate framework conditions for you: capital-forming benefits, Christmas and holiday pay, childcare allowance, JobRad.

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