We are looking for a results-driven, analytically strong Retail, Etail & Trade Marketing Specialist who thrives at the intersection of technology and retail marketing. The ideal candidate has hands-on experience in managing retail and etail partnerships, alliance partners in the hardware industry, drives promotional and sell-through initiatives, and knows how to turn marketing budgets into measurable business results. You understand the sales funnel, know what drives conversion, and can activate across multiple channels – both online and offline.
Your Responsibilities:
- Independently manage and execute retail and etail marketing initiatives with key partners
- Define and implement tactical sell-out strategies in collaboration with Sales and Alliance partners
- Monitor and optimize ROI for all activities and ensure alignment with sell-through objectives
- Lead, manage, and evaluate promoter programs with a strong focus on sales performance and KPIs
- Oversee and track budget allocations; ensure spending is aligned with strategic business goals and hardware alliance partners
- Act as the marketing interface for internal sales teams and external retail contacts, providing strategic guidance and clear direction
- Analyze campaign performance and market data, turning insights into actionable plans
- Plan and execute Above-The-Line (ATL) campaigns to elevate brand awareness and effectively move consumers from awareness to consideration
- Maintain a clear overview of all projects, partners, and timelines – delivering insights and status reports at the push of a button
- Ensure flawless execution under tight deadlines – managing tools and processes precisely, gathering proof of execution and aligning results with alliance partners
- Challenge assumptions, question data, and always strive to improve
Your Profile:
- Proven experience in retail/etail marketing, ideally in the consumer electronics, hardware, or comparable industry
- Analytical mindset – you love numbers, question performance, and optimize based on insights
- Entrepreneurial spirit – you think in ROI and business impact, not just in visibility
- Confident and persuasive communicator who can manage stakeholders on all levels
- Hands-on experience with managing ATL campaigns and turning brand awareness into sales consideration
- Highly organized, proactive, and goal-oriented
- Native-level or fluent English skills (C1+), both written and spoken
- Affinity for technology, AI, and digital trends
- You must be able to work with precision – managing processes and tools efficiently, collecting proof of performance, and discussing results with alliance partners and retailers on eye level
- And if you have a passion for AI PCs, gaming, and tablets – and you truly love social media – then you’re exactly who we’re looking for
What We Offer:
- A high-impact role with real ownership and room for innovation
- A fast-paced environment in a future-focused industry
- Collaborative culture with flat hierarchies
- Competitive compensation and development opportunities
When applying for this position, please send your CV (including covering letter and references) via our Online-Tool.
At Lenovo we are proud to be an equal opportunity company. This vacancy certainly applies for people with disabilities, too.
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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
