We are looking for a results-driven, analytically strong Retail, Etail & Trade Marketing Specialist who thrives at the intersection of technology and retail marketing. The ideal candidate has hands-on experience in managing retail and etail partnerships, alliance partners in the hardware industry, drives promotional and sell-through initiatives, and knows how to turn marketing budgets into measurable business results. You understand the sales funnel, know what drives conversion, and can activate across multiple channels – both online and offline.

Your Responsibilities:

• Independently manage and execute retail and etail marketing initiatives with key partners
• Define and implement tactical sell-out strategies in collaboration with Sales and Alliance partners
• Monitor and optimize ROI for all activities and ensure alignment with sell-through objectives
• Lead, manage, and evaluate promoter programs with a strong focus on sales performance and KPIs
• Oversee and track budget allocations; ensure spending is aligned with strategic business goals and hardware alliance partners
• Act as the marketing interface for internal sales teams and external retail contacts, providing strategic guidance and clear direction
• Analyze campaign performance and market data, turning insights into actionable plans
• Plan and execute Above-The-Line (ATL) campaigns to elevate brand awareness and effectively move consumers from awareness to consideration
• Maintain a clear overview of all projects, partners, and timelines – delivering insights and status reports at the push of a button
• Ensure flawless execution under tight deadlines – managing tools and processes precisely, gathering proof of execution and aligning results with alliance partners
• Challenge assumptions, question data, and always strive to improve

Your Profile:

• Proven experience in retail/etail marketing, ideally in the consumer electronics, hardware, or comparable industry
• Analytical mindset – you love numbers, question performance, and optimize based on insights
• Entrepreneurial spirit – you think in ROI and business impact, not just in visibility
• Confident and persuasive communicator who can manage stakeholders on all levels
• Hands-on experience with managing ATL campaigns and turning brand awareness into sales consideration
• Highly organized, proactive, and goal-oriented
• Native-level or fluent English skills (C1+), both written and spoken
• Affinity for technology, AI, and digital trends
• You must be able to work with precision – managing processes and tools efficiently, collecting proof of performance, and discussing results with alliance partners and retailers on eye level
• And if you have a passion for AI PCs, gaming, and tablets – and you truly love social media – then you’re exactly who we’re looking for

What We Offer:

• A high-impact role with real ownership and room for innovation
• A fast-paced environment in a future-focused industry
• Collaborative culture with flat hierarchies
• Competitive compensation and development opportunities