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The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy into a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.    

Within SE&O, the Central Marketing Organization (CMO) inspires, acquires , and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives . CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue. 

We are looking for a highly motivated Customer Advocacy Manager reporting to the EMEA Social, Digital & Customer Advocacy Marketing leader .

As Customer Advocacy manager you will a ct as the EMEA SME for the customer stories program and partner with OU and global teams to ensure EMEA customers are represented in the Customer Advocacy approach and leverage the global program. You will o wn and orchestrate EMEA Customer Cases Development in partnership with the OU and with retainer production agency including budget management , agency ROB, quality proces s reassurance , and operational efficiency. You will o wn EMEA cases submission and triage process through the EMEA VOTC champion community and ensure the produced stories are aligned with our corporate quality standards and aligned with the Global and Regional CSA strategy. After production you drive usage of the stories across all relevant marketing and communication channels across EMEA for driving maximum marketing impact on the story creation investment.

This role requires an ability to operate in a fast-paced environment and often at times ambiguous . The ideal candidate will operate with a growth mindse t, embrace change when it arises ( agility and flexibility are key) , and at times will be asked to step outside of their role swim lane to work on projects aligned to the areas of greatest need and impact such as e.g. AI Tours, strategic programs etc .

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Required (RQs)

• Bachelor's Degree in Business , Marketing, Communications, Economics, Public Relations, or related field AND integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.

• Highly preferred candidate with previous experience in Microsoft CMO and SME on Modern Marketing in Microsoft, sales & marketing approach, and CMO KPIs.

• OR equivalent experience

Preferred Qualifications (PQs)

• Strong marketing strategy, campaign management, business planning, sales enablement, business development, technical pre-sales, or related work experience AND bachelor’s degree in business, Marketing, or related field    

• OR equivalent experience.    

• Solid experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization.    

• Experience in developing Customer Advocacy programs

• Knowledge of the releva nt EMEA di gital & communication amplification channels
  

Customer Advocacy Strategy Development & Management  

• Own the development and ongoing refinement of the marketing strategy for Customer Advocacy , ensuring alignment with business goals and priorities.    
• Deeply understand the Customer Advocacy needs , challenges and preferences through research and data analysis. 

Marketing Strategy & Execution  

• Build and execute marketing strategies tailored to Customer Advocacy , ensuring efforts align with business objectives and drive engagement.  
• Develop and implement messaging frameworks that connect the produces customer stories with CSA products and solutions, emphasizing outcomes that matter to the audience.  
• Ensure the customer stories are compelling, relevant, and position the company as a trusted partner in EMEA
• Collaborate with cross-functional teams to integrate customer stories by design in all relevant campaigns and initiatives.  

Product Launch & Campaign Alignment  

• Support product launches by ensuring early adopter stories in EMEA are captured as soon as possible and can be integrated swiftly into marketing plans and messaging.  
• Coordinate with relevant teams to ensure campaigns are executed effectively and achieve intended results.  

Metrics & Optimization  

• Track and analyze the effectiveness of the different stories and their amplification channels , providing actionable insights to refine strategies.  
• Use data and performance metrics to continuously improve the relevance and impact of customer stories and VOTC integrated initiatives.  
• Use data-driven insights leveraging available global tools and dashboards to optimize marketing strategy and delivery in efforts to maximize signal creation and quicker time to conversion.