As a UI Design Chapter Lead I elevate visual excellence and uphold design consistency. I cultivate and grow our UI design community, strengthen collaboration and most importantly ensure that our products reflect a seamless, accessible, and brand-aligned visual language along the customer journey.

• I lead the UI design chapter – build, guide and inspire our UI designers across multiple product teams
• I raise the bar on design quality – define UI design standards, own the strategic direction and capability growth of the expertise
• I drive UI design governance – evolve design guidelines, and ensure consistent application
• I steer the digital brand management & design system – shape roadmaps and priorities
• I balance leadership & craft – serve as a domain expert, thought leader and foster excellence by building and spreading best practices
• I shape the design culture – foster knowledge sharing and innovation with the UI chapter
• I collaborate cross-functionally – partner with UX design, user research and UX writing chapters as well as brand and business to create cohesive user experiences