Manager Digital Marketing (gn)

Garching, DE, 85748

Manager Digital Marketing (gn)

We are looking for a "Digital Marketing Manager (gn)" for our site in Garching – other Oerlikon locations in Europe possible.

In this role, you will be a digital operations enabler by maintaining our infrastructure (web, SEO, analytics, automation). You identify the right tactics to build a strong brand, drive traffic and increase conversions. You instill a focus on user experience on Oerlikon’s channels by applying UI and content best practices and you roll them out to the Marketing & Communications community.

Your role in our team

• Web Content Management Ensure our websites are current, compelling, and aligned with strategic goals—emphasizing SEO best practices and driving conversion.
• Analytics & Reporting Deliver insightful, actionable reports that empower marketing teams across the globe with data that fuels smarter decisions.
• Automation & AI Integration Champion the adoption of cutting-edge AI tools and streamline processes through smart automation—unlocking efficiency and innovation.
• Manage, support and contribute to the success of Oerlikon’s websites and additional digital channels (excluding social media) and develop innovative and creative digital marketing solutions.
• Act as web manager and primary CMS user for global web properties, supporting stakeholders in web content publishing and site updates, ensuring technical SEO, UX and accessibility best practices are followed.
• Own digital analytics reporting across web and marketing channels; build dashboards (e.g. in Power BI) and generate actionable insights for internal stakeholders.
• Lead the technical SEO roadmap including crawlability, indexing, on-page structure, and site health monitoring using tools like Search Console, Semrush, and others.
• Give input to and help implement the company’s SEO strategy, working closely with technology brands and countries.
• Work towards automation and standardization of Marketing & Communication workflows, using latest AI-driven technology to identify potential for efficiency and quality improvements and cost savings.
• Support the integration between web platforms and marketing automation tools (e.g., campaign tracking, form tagging, cookie consent management) to ensure accurate data collection and lead flow.
• Coordinate with marketing automation stakeholders to develop digital campaigns, create solution designs and measure success.

Your Profile

• Educational Background: University degree in communication studies, media studies or business administration with a focus on digital marketing or a similar qualification.
• Experience: 3+ years of professional experience in digital/online marketing in a B2B corporate environment; strong digital and integrated marketing (think paid, owned, earned) know-how with a good blend of business and operations experience,
• Technical skills: Excellence in common digital marketing tools and solutions (CMS, Analytics, Search, e-com etc.) as well as knowledge in performance marketing.
• Language Skills: Professional English level, further languages are an advantage

We offer

• Flexible Working Hours: 40 hours per week and the option of mobile working
• Attractive Compensation: Competitive salary, vacation and lunch subsidy
• Supportive Team: A diverse team that fosters creativity
• Skill Development: A wide range of tasks to expand your skill set

Contact

Dennis Becker
Talent Acquisition Specialist
dennis.becker@oerlikon.com

About us

Oerlikon is a global innovation powerhouse for surface engineering, polymer processing and additive manufacturing in key industries such as aerospace, automotive, energy, tooling and textiles. We serve as a key partner in enabling our customers to reach their targets for optimizing the performance, function and sustainability of their products and manufacturing processes.
Our solutions reduce emissions in transportation, maximize longevity and performance of tools, increase energy efficiency and advance intelligent material and sustainable polymer processing. These achievements are proven hallmarks of our global leadership.

We at Oerlikon embrace diversity. This is reflected in more than 11,800 employees, representing over 93 nationalities and our presence in more than 38 countries and 207 locations worldwide.

Learn more about Oerlikon:
Be curious - join Oerlikon
https://www.oerlikon.com/en/brands/

Garching, DE, 85748