General Manager DACH (m/f/d)

Bayreuth, DE

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Area of responsibilities:

• Market Strategy & Growth: Develop and implement a comprehensive regional strategy to secure and expand market share. Identification of new business opportunities and management of cross-functional business development initiatives across all product categories
• Product positioning & market development: Development and implementation of effective go-to-market strategies for existing and new products with the aim of maximizing market penetration and brand presence
• Leadership & team development: Management, motivation and further development of high-performing sales and marketing teams. Promoting a future-oriented team culture with a focus on results orientation and individual development
• Brand & marketing responsibility: Overall responsibility for all marketing measures including point of sale execution. Ensuring a consistent brand presence - both online and offline - and a strong market presence for CYBEX in the DACH region
• Sales Forecasting & ROI Analysis: Managing the monthly forecasting process in close coordination with the sales teams. Ensuring transparency regarding planned marketing measures and their expected return on investment
• Business Development & Key Account Management: Strategic management of all business development measures as well as support and expansion of key customers. Ongoing market observation, also outside the industry, to identify new potential and networking opportunities.
• Brand activation & use of flagship stores: Use of company-owned stores for strategic events, networking activities and brand staging.
• Sales & profit responsibility: Responsibility for achieving sales and profitability targets in the region. Implementation of suitable measures to achieve targets and continuous optimization.
• Trend monitoring & distribution strategy: Identification and introduction of relevant market trends. Development of customized distribution strategies for further business development

Profile of qualification:

• At least 8-10 years of relevant professional experience in sales, ideally in leading positions with direct customer contact in dynamic, complex sales organizations
• Proven success in business development and in the management of complex sales processes
• Experience in the area of high-quality consumer or technical lifestyle products is essential. Knowledge of dealing with brand-oriented, omnichannel-driven markets is an advantage
• Strategic vision paired with hands-on implementation readiness
• Sound knowledge of sales planning, territory management and operational sales planning
• Adept at analyzing sell-out data, evaluating trade marketing activities and interpreting consumer behavior
• Ability to communicate complex issues in an audience-oriented manner
• Entrepreneurial, proactive and resilient
• Strong leadership skills with experience in developing high-performing teams
• Willingness to take responsibility and make bold decisions in a dynamic environment
• Willingness to travel regularly within the DACH region
• Representing the company to public institutions and authorities
• Fluent in German at native speaker level. Very good written and spoken English (at least C1)
• Open, willing to learn, adaptable and driven by continuous improvement
• Deep understanding and affinity for the CYBEX product portfolio