Forme mit uns die Zukunft des B2B
Architect the Wake-Up Flows: Build automated triggers to reactivate dormant sellers and buyers based on behavioral data (e.g., a buyer just searched for your category—quote them now)Own the Daily Habit: Move users from monthly visits to daily engagement by managing high-value push notifications (price alerts, order updates, supply chain shocks)B2B Segmentation: Leverage our Data Factory to create distinct user journeysChannel Orchestration: Manage the ecosystem of email, SMS, in-app notifications, and WhatsApp to ensure we nurture users without fatiguing themConversion Rate Optimization (CRO): Own the visitor-to-RFQ funnel. You will A/B test RFQ forms, Contact Supplier buttons, and landing page layouts to maximize lead generationPersonalization Logic: Work with Engineering to ensure an automotive buyer sees different content and filters than a textile buyerSelf-Service Feature Adoption: Drive the usage of retention-focused product features such as Favorites, RFQ Lists, and Comparison TablesCollaborate with the Data & Intelligence Team to diagnose why users drop off and identify segments ripe for monetizationFeed Voice of Customer insights back to the Content Factory to ensure we are ingesting the data attributes buyers actually filter byDAU/MAU Ratio: The core health metric of our platformRetention Rate: Specifically Month 1 and Month 3 retention for new cohortsVisitor-to-RFQ Conversion: The efficiency of the on-page experienceSeller Reactivation Rate: The success of your Wake-Up campaignsBuild the Machine: You aren’t just turning the handles on an existing machine; you are building the growth engine from the ground upResource Backing: You will be supported by a dedicated Content Factory providing the raw data assets you need to captivate buyers, as well as a Data Team to measure your impactImpact: You are the bridge between traffic and revenue. Your work directly influences the valuation of the companyWas wir bieten
The opportunity to actively shape the future of the online B2B business and build an European champion You can expect an established traditional company with the advantages of a dynamic start-up culture: flat hierarchies, relaxed, informal atmosphere and a great team spirit An agile and supportive environment where success is always a team effort Benefit from our fitness cooperation with Urban Sports Club and train flexibly in over 7,500 studios across GermanyOptimal work-life balance with 30 vacation days (plus Christmas Eve & New Year's Eve) and flexible working hoursWe believe in the best of both worlds: flexibility and collaboration. Thus, you'll enjoy the benefits of working from home while also experiencing the team spirit in our offices (approx. 50%)We promote your professional and personal skills with individual training opportunities (e.g. Visable Online-Academy & Trainings), regular feedback discussions and team-building measures Take advantage of our "Workation” offer and work where others spend their holidayDamit beeindruckst Du uns
The Hybrid: You have a background in CRM/Lifecycle Marketing but think like a Product Manager. You care as much about the UI/UX of a landing page as you do about the subject line of an emailThe Scientist: You live for A/B testing. You don’t guess; you hypothesize, test, and iterateThe Technologist: You are comfortable working with complex data stacks. You understand how to map user search terms (SEO) to database structures (taxonomy) to trigger personalized campaignsExperience: 4+ years of experience in Lifecycle Marketing, CRM, or Growth Product Management. B2B marketplace or e-commerce experience is a massive plusTech Stack: Deep proficiency in marketing automation platforms (SendGrid, Braze, Iterable, Customer.io, Marketo, Salesforce Marketing Cloud, or similar) and analytics tools (GA4, Tableau)Product Chops: Experience with CRO tools (Hotjar, or similar) and an understanding of wireframing and user flowsLanguage: Fluency in English is required; Chinese is a plus (but not mandatory if the strategic mindset is elite)
