Senior Manager (m/f/d) Brand Communications & Social

Hamburg, HH, DE

What moves you, makes us.
What we create goes beyond conventional luxury. We make products for people who follow their passions, accomplish things and wish to leave a lasting legacy. And we achieve this because we employ people who are just like that, who let their passions merge with ours. If you would like to become part of this, then apply for the position of

Senior Manager (m/f/d) Brand Communications & Social
A full-time position at our Headquarter in Hamburg starting September 1st, 2025

"We are looking for a talented team player with a passion for luxury, an eye for aesthetic detail, and expertise in Social Communications. Someone who combines strategic vision, creative expertise, and operational excellence. You will shape how millions engage with our brand daily. From storytelling and editorial planning to influencer collaborations and global campaign rollouts. Join us on our exciting journey to further develop this brand!” Fabian - Director Brand Communications

As the Senior Brand Communications & Social Manager , you will be responsible for translating Montblanc`s brand strategy into social and organic communication channels, leading the organic content strategy across all digital platforms, and driving engagement through compelling storytelling. You will manage a substantial marketing budget, collaborate closely with senior leadership, and act as an expert for social communication both globally and across key regional markets.

1) in Social Media Strategy & Editorial Leadership

• Strategic and conceptual development of all global social media communication channels (Instagram, TikTok, Threads, Facebook, YouTube, Pinterest, LinkedIn, X/Twitter, Shorts).
• Translate Montblanc`s brand strategy into impactful, engaging content with a focus on Social and organic channels
• Translate Montblanc’s brand strategy into engaging, platform-native content that inspires and builds community
• Lead the editorial planning and deployment across platforms, and steer the global social media agency
• Serve as the main point of contact for internal stakeholders (Media, PR, E-commerce, CRM, Richemont)
• Oversee local market strategies on social media, including Asian markets, supporting and monitoring local plans.
• Work closely with the Brand Communications Director on strategic planning, performance reviews, and monthly rollouts

2) in Content Development & Brand Expression

• Lead the creative process for evergreen content and organic content production, ensuring high-quality output.
• Advance Montblanc’s brand expression across all organic channels with a focus on visual consistency and narrative integrity
• Ensure brand consistency and a luxury aesthetic across all content.
• Manage creator and influencer partnerships, from concept to content delivery

• Oversee local content production: activations, campaigns, and day-to-day storytelling

3) in Campaign Execution & Coordination

• Lead the rollout of campaign plans on social, ensuring alignment with Montblanc’s brand guidelines and overall marketing objectives.
• Work in close collaboration with cross-functional teams (PR, Marketing, Retail, E-commerce, Events) to ensure seamless campaign integration.
• Oversee content creation schedules, budgets, and approvals
• Drive cross-functional alignment with Media, Creative and Brand Communication teams.

4) in Event Coverage and Collaborations

• Develop communication concepts for brand event coverage on all relevant digital channels ( e.g. Campaign Launch Events, Watches & Wonders, collaborations launches )
• Work closely with Events and Brand Relations teams to deliver luxury storytelling moments across platforms
• Direct on-site content production, including influencer activations and real-time coverage

6) in Performance Tracking & Reporting

• Own the global content and social media budget, ensuring efficiency and value
• Evaluation and Tracking of Social Media Activities on a qualitative and quantitative basis , focusing on key metrics such as engagement, reach, and ROI.
• Provide concise, data-driven updates to senior leadership, highlighting successes, lessons learned, and any recommendations for improvement.

7) in Brand Reputation & Community Management

• Protecting the brand's social media reputation via social media monitoring and community management
• Ensure continuity and optimize processes in community management.
• Gather and share consumer insights to inform content strategies and cross-functional briefs

You’ll have …

• a Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field. A Master’s degree or MBA is a plus.
• 8+ years of experience in Brand Communications, Social Media, or similar fields, preferably within the luxury or fashion sector.
• Deep knowledge of content strategy, production, and art direction
• Demonstrated success in driving engagement and brand relevance through social media strategies
• Excellent project management and communication skills, with an eye for aesthetic detail.
• Fluency in digital trends, analytics, and social-first storytelling
• Proven success in team leadership, collaborating with cross-functional teams and managing global stakeholders
• Experience managing significant marketing budgets and agency relationships.
• Outstanding written, verbal, and presentation skills; able to represent Montblanc convincingly at a senior level.

In a culture that…

• has combined tradition with a pioneering spirit for over 100 years
• extends its innovative approach far beyond product development
• brings together individuality, enthusiasm and the joy of creativity
• is cosmopolitan, vibrant and diverse
• invites you to go above and beyond as part of a team
• is willing to allow you to develop it, shape it and leave your mark on it

In return, you’ll get…

• an international environment and good development opportunities

• flexible working hours

• site services such as: Canteen, on-site café and laundry service

• company sports and other health programs

• discounted Urban Sports membership

• a subsidized ticket for local public transport (HVV-ProfiTicket)

• an employee car park and free charging stations for electric vehicles

• special conditions on Montblanc products and products from other Group brands

• employee benefits portals

• 30 days' holiday

• regular events for employees

• various further training opportunities

In short: Indulge your passions based on your talents and abilities in an inspiring and diverse culture that is characterised by employee recognition and support. Experience all this with us.

We look forward to receiving your application and to meeting you! Your HR team