At evoZero, we are rewriting the rules of construction and redefining how the world thinks about cement. As the world’s first decarbonized cement powered by carbon capture and storage (CCS), we’re not just changing materials — we’re changing mindsets.

We are looking for a Global Marketing Director, evoZero (f/m/d) who will build the global marketing function inside Heidelberg Materials’ most ambitious investment area.The role is based in Heidelberg, Germany .

You’ll design what "great” looks like for a global B2B marketing engine — one that doesn’t just follow, but leads the sustainability movement in industrial materials. You will also be the example for what a modern global marketing organization should look like for Heidelberg Materials.

The Marketing Director, evoZero will build and lead a modern B2B marketing organization to drive global awareness, brand authority, and demand generation for evoZero.

Reporting directly to the VP Global Sales & Marketing, evoZero, you will define the strategy, infrastructure, and talent model for a data-driven marketing function. You’ll position evoZero as the category leader for decarbonized cement and help shape the future of marketing across the Heidelberg Materials Group.

YOUR NEXT CHALLENGE

• Define and build the global marketing function for evoZero — including brand, communications, digital, and performance marketing.

• Develop a modern B2B marketing strategy leveraging account-based marketing (ABM), AI, automation, and analytics to drive measurable pipeline impact.

• Build and lead a small, high-impact team of specialists (content, digital, analytics, field, channel, and brand) while fostering a culture of creativity, accountability, and experimentation.

• Partner closely with Sales, Product, and Sustainability leaders to ensure unified storytelling and clear differentiation in the market.

• Establish evoZero’s voice and identity through integrated campaigns, thought leadership, and digital experiences across global channels.

• Develop dashboards and KPIs that quantify marketing impact on awareness, engagement, and revenue.

• Manage agency and vendor relationships; drive efficiency and brand consistency globally.

• Influence the future shape of global marketing at the enterprise level.

YOUR PROFILE

• A modern B2B marketing leader with 10–15 years’ experience building or transforming marketing functions within industrials, technology, or sustainability sectors.

• Experienced inbrand building, ABM, content strategy, and demand generation — ideally for a scale-up or enterprise that has transformed the function.

• Hands-on and data-driven, equally comfortable setting strategy and executing it.

• Strong leader and coach — able to recruit, develop, and inspire a diverse international team.

• Proven ability to partner cross-functionally with Sales, Product, and Executive Leadership to align marketing to commercial outcomes.

• Creative storyteller who can translate complex sustainability or technical topics into compelling narratives.

• Fluent in English; German or other European languages are a plus.

• Based in Heidelberg, Germany(preferred) or elsewhere in the EU with regular travel to Heidelberg (~25%).

OUR OFFER

We are convinced that only those who successfully realize their personal goals can also fully contribute professionally. That's why we offer you attractive benefits, such as:

• Flexible working time models with up to 50% remote working within Germany

• 30 vacation days plus additional special vacation days

• Attractive compensation with profit share/bonus, Christmas, and vacation payment

• Multiple learning & development options: support of job-related further training, various technical and leadership development programs

• JobTicket, JobBike and further special conditions and discounts for e.g., gyms

• Company fitness room, various sports classes, health, and prevention campaigns

• Individual onboarding with buddy program as well as various networking initiatives (Network of Women, International Network etc.)

• Modern headquarters next to the river Neckar with ergonomic workplaces and height-adjustable desks

• Canteen with discounted and healthy meals

• Bicycle and underground parking with charging stations – for e-bike and car