Manager Digital Sales Cluster Central (m/f/d)

Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.

*We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.

Purpose & Overall Relevance for the Organization:

• Support the Digital Partner Commerce (DPC) team & in driving the digital development of strategic WHS accounts, seeking to optimize our brand’s presentation, consumer experience and ultimately growing net sales & market share
• Act as the digital expert of your respective key accounts, adapting our digital approach to win the consumer online across your account’s digital touchpoints – inc. webshops & apps.

Role & Responsibilities:

• Responsible for driving sell-out of adidas products through all retailer digital touchpoints on web-shops and apps
• Analyze on-site e-commerce performance metrics such as traffic and conversion to make recommendations for increased sell-out performance and digital strategy optimization
• Lead development of optimal cross category online assortment in close collaboration with Sales, Marketing and Business Analyst teams.
• Monitor adidas visibility across retailer digital shelves, social media and owned media initiatives
• Analyze performance media results to drive assortment, channel, market and product optimization strategies
• Regularly inputting feedback specific to your account into the Cluster DPC team to help drive best practices & consistency in our approach across Europe
• Showcase expertise in key internal & external environments (e.g. Sell-ins, Account meetings, Sales Director meetings, Sales & Marketing meetings etc.)
• Apply effective communication methods to senior management and stakeholders at a cluster level, in showing expertise across key digital metrics

Key Relationships:

• Defined winning Key Retail Partners [Key Accounts] & their eCommerce Teams
• Cluster Central DPC structures
• Cluster Central Sales Teams
• Cluster Central Customer Service
• Cluster Central Sales Operations
• Cluster Central Omnichannel Departments
• Cluster Central Brand Activation Departments
• Cluster Central GTM managers

KPIs:

• E-commerce trade results (ROAS, CVR%, Traffic, etc.) of defined Digital Partners [our brands’ sales] from the Key Account portfolio
• Our brands’ qualitative share in the offer of defined Digital Partners
• Our brands’ share in "on site” communication within defined Digital Partners
• Number [% share] of websites compliant in full with adidas eComm policy
• Data and analysis requested by Sales and Marketing departments covered in 100%
• Implementation & support for DPC projects, processes & initiatives

Knowledge, Skills and Abilities:

• Demonstrated and proven eCommerce expertise and experience with a track record of managing key aspect(s) of an eCommerce business
• Knowledge and passion for a data-driven approach to decision-making; harnessing insights to turn into action plans and measuring results
• Understanding of different PPC strategies across Meta & Google Ads and general social commerce
• Knowledge of how to use Business Intelligence tools (PowerBI, Tableau, etc) and Google Analytics
• Ability to work in virtual teams
• Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
• High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
• Mental flexibility, initiative and determination, results oriented
• Fluent English is a must [written and spoken]

Requisite Education and Experience / Minimum Qualifications:

• University degree, preferably in Business, Economy, Statistics or Quantitative research
• Functional: > 2 years’ e-commerce experience (experience in sales, marketing and / or consulting area)
• Industry: e-commerce, SaaS, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
• Exposure: sports/fashion/consumer goods
• Understanding of e-commerce and digital performance KPIs plus

• Proficiency in Google Analytics, Advanced Excel, PowerBI, Power Point and Outlook is required.
• Proficiency in English is a must

Job Title: Manager Digital Sales Cluster Central (m/f/d)