Product Ownership & Vision

Define and own the global product vision, strategy, and roadmap for Salesforce Marketing Cloud.

Align product development with business goals, customer needs, and the broader Salesforce ecosystem (Sales Cloud, Lightning, CRM integrations).

Backlog & Delivery Management

Act as Product Owner for a dedicated international Scrum team.

Define, prioritize, and refine the product backlog, balancing global consistency with local business needs.

Ensure timely delivery of features, enhancements, and integrations in line with agile best practices.

Stakeholder Management

Collaborate with senior stakeholders across marketing, sales, IT, and business units worldwide.

Translate business requirements into technical user stories and acceptance criteria.

Act as the voice of the customer and advocate for marketing end-users.

Platform Expertise & Governance

Drive best practices in customer journeys, automation, personalization, and data-driven campaigns.

Ensure SFMC is fully integrated with Sales Cloud, CRM, analytics, and other enterprise platforms.

Establish global governance and standards for data quality, compliance, and usage of SFMC.

Continuous Improvement & Innovation

Monitor platform adoption, performance, and ROI, ensuring maximum business value.

Keep abreast of Salesforce product innovations and recommend enhancements to maintain a competitive edge.

Drive training, enablement, and change management across global teams.

Proven experience as a Product Owner or Product Manager in a global, agile environment.

Deep expertise in Salesforce Marketing Cloud, with hands-on knowledge of modules such as Journey Builder, Email Studio, Automation Studio, Interaction Studio, and CDP.

Solid understanding of Salesforce Sales Cloud, Lightning, and their integrations with SFMC.

Strong experience leading cross-functional, international teams.

Excellent stakeholder management and communication skills, with the ability to engage at C-level and with end-users.

Experience in the TIC industry or other B2B sectors is a plus.

Salesforce certifications such as Marketing Cloud Consultant, Marketing Cloud Administrator, or Salesforce Certified Product Owner/Manager are highly desirable.

Fluent in English; additional languages a plus.