EA SPORTS FC Franchise Activation Intern

Contract: 6-month Internship

Location: Cologne, Germany

Work Model: Hybrid (3 days onsite)

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Challenge Ahead

After nearly 30 years of creating genre-defining, interactive football experiences with the world's biggest football entertainment platform, EA SPORTS FC, we are soon beginning a new era. EA SPORTS FC will become the future of football – as we strive to take global football experiences to new heights, on behalf of football fans everywhere.

Join the FC Franchise Activation Team in our Cologne Office. This is a unique opportunity to gain valuable experience in an international company at the intersection of the video games and sports industry.

Responsibilities:

• You will support daily operations related to football ambassadors, football and brand partnerships, talents, social communities, entertainment and more.
• You will help prepare agency briefs (PR, Talents etc.), help analyse and implement recommendations.
• You will contribute to the management of Football Partnerships, working with key partner leagues and clubs in Germany, Switzerland and Austria.
• You will support PR activities, including drafting press releases, sharing information and assets with agencies.
• You will analyse and track data/insights, and help draft both internal and external activation reports.
• You will coordinate with departments across the product lifecycle (International Marketing, Legal, Commercial, and Development Studio).
• You will adapt packaging, product sheets and marketing materials for the German-speaking market
• You will review translations before content goes live into blogs or websites
• You will support adaptation of advertising campaigns across TV, radio, print and online.
• You will help manage social channels and communities (Instagram, X, TikTok, YouTube, Twitch) and monitor against performance goals.

Eligibility:

• Currently enrolled as a student in a Business School or University with a planned internship period in studies.
• Eligible to work in Cologne, Germany without relocation or visa support.

Skills:

• Fluency in German and English, with the ability to collaborate with international brand and development teams.
• Passion and knowledge of Football
• Interest in the entertainment and video game industry. Knowledge of EA SPORTS FC and Ultimate Team campaigns is a plus.
• Familiarity with social media and streaming platforms

Help us make play happen. Apply now with an up-to-date CV and Cover Letter in English , explaining why you would like to join EA for this internship position.