Your responsibilities

Do you thrive at the intersection of digital marketing performance and industrial innovation? Join EP Equipment in a hands-on, high-impact role where your expertise in Search Engine Advertising (SEA) directly supports our growth in the forklift and warehouse equipment sector.

As our new Google Ad Specialist,you'll work on the planning, execution, and optimisation of paid campaigns across Google Ads and Meta Ads, with a strong focus on generating qualified B2B leads for our distribution network. You'll collaborate closely with the ecommerce, marketing, and digitalisation teams, leveraging analytics to drive measurable impact in a fast-growing, international company.

YOUR FOCUS:

• Plan, launch, and optimize high-converting campaigns on Google Ads and Meta (Facebook & Instagram) for B2B lead generation and build upon our existing ad campaigns
• Assist with tailored landing pages and campaign structures for logistics, warehousing, and material handling segments. WordPress and basic web design experience is a plus.
• Improve campaign performance through A/B testing, conversion tracking, and strategic budget allocation.
• Monitor KPIs and deliver actionable performance reports.
• Stay on top of platform updates, algorithm changes, and best practices in SEA for industrial B2B markets.

Your profile

• Proven experience running performance-focused SEA campaigns in a B2B context.
• Deep understanding of funnel marketing, retargeting, and conversion optimisation strategies.
• Comfortable using CRM systems (preferably HubSpot) and analytics/tracking tools.
• Excellent English communication skills; German or additional languages are a plus.
• Analytical, hands-on, and proactive with a results-oriented mindset.
• Background or interest in logistics, forklifts, or industrial tech is a significant advantage.
• SEO experience is also a significant advantage.

Why us?

• Innovative Tech - Work with award-winning products, from smart forklifts to automation tools.
• Modern Workplace - Industrial charm on the outside, modern on the inside
• Perfect location - On-site in Cologne-Mülheim, easily accessible via car or public transport.
• Global Team - Collaborate with colleagues across 12+ countries.
• Career Ownership - Make a real impact and grow in a fast-scaling company.
• Agile Culture - Enjoy autonomy and creativity in a dynamic environment.

About us

At EP Equipment, we don't just manufacture electric pallet trucks and forklifts-we're revolutionizing the industry! Our startup spirit, combined with our global strength, allows us to deliver exceptional solutions to customers worldwide through a powerful network of partners. Innovation isn't just a goal-it's part of our daily operations. Agile working isn't a buzzword here; it's embedded in our DNA.

Get in contact with EP

Let us know if you are interested! Send your cv and a few sentences about you to recruiting@ep-equipment.eu