Abbott Rapid Diagnostics Germany GmbH is looking for a Marketing Manager DACH and the Netherlands (m/f/d), based in Cologne.

As a Marketing Manager, your primary responsibility will be to develop and implement successful marketing strategies and tactics, leveraging a deep understanding of the local market and product offerings. You will also contribute to regional planning and value creation processes to achieve short- and mid-term business goals.

The role focusses on developing key accounts for Abbott’s products and services in partnership with other business functions. You will implement national strategies for new and existing products and services. This requires the ability to market all of the company’s products and services across especially the hospital sector.

Responsibilities and Duties

• Develop and implement marketing strategies and tactics.
• Contribute to regional planning and value creation processes.
• Understand and extract customer value.
• Balance strategic and tactical focus.
• Interpret and communicate complex technical information, including clinical concepts, statistics, and outcomes.
• Foster a positive and collaborative work environment.

Requirements

• Proven minimum of 5 years of marketing experience in the diagnostics arena or other healthcare areas. Knowledge in Infectious Diseases is an asset.
• Strong focus on understanding and extracting customer value.
• Balanced mix of strategic and tactical focus.
• High comfort level with interpreting and communicating complex technical information.
• Positive mindset and collaborative attitude.
• Ability to travel up to 50% of the time (nationally and internationally).
• Customer engagement and in-field support, 30% of the time.
• Fluent in German and English, both written and spoken.

Main Responsibilities & Duties

Development of local commercial, marketing and promotional plans:

• Develop regional marketing plans in alignment with the regional and global plans
• Deliver and regularly track the execution of the marketing initiatives on the plan
• Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
• Participate in product launch projects from early stages and drive the local launches
• Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget.
• Customer Centricity and deep understanding of regional markets:
• Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
• Product features/benefits, product utilization and customer insights
• Competitor intelligence
• Market dynamics (growth/decline key drivers, PESTLE analysis)

Routine participation in strategy alignment and sales effectiveness:

• New product launch plans (including pre-launch phases deliverables)
• Provide input and align with Region/BU (customer segmentation, value proposition, product positioning, competition, pricing)
• Routine participation in sales effectiveness:
• Roll-out marketing plans and sales tactics at sales meetings
• Track and report progress of annual tactical plans
• Collaborate with ID Sales Scientific Liaison and Medical Affairs, using own products expertise on required support to sales teams that shall successfully impact sales process
• Monitor training needs and collaborate with Sales Scientific Liaison to deploy training (marketing strategy & product training)
• Collaboration with regional and global teams in the management of relationships with clinical experts and opinion leaders
• Participation to ad-hoc special projects (regional / global)

Preferred Qualifications:

• At least 10 years’ experience working in marketing in DACH Region within diagnostic field, rapid POCT diagnostics strongly preferred
• Detailed understanding of the laboratory and diagnostics industries
• Experience delivering change initiatives and facilitating change in a customer focused organization
• Ability to think innovatively and not be constrained by current practices
• Experience in working on strategic topics
• Strong presentation, Excel and PowerPoint skills
• Effective communicator, excellent interpersonal skills with the ability to achieve results through influencing others. Demonstrated ability to maintain positive people relationships and build strong links with various hospital departments and stakeholders
• Self-starter, possesses flexibility and ability to work under pressure in a fast-changing environment and ambiguous situations
• Positive attitude, team player with a high level of initiative, energy and enthusiasm
• Excellent organization, facilitator and presentation skills
• Responsible-minded with a high persuasive power
• Driven by objectives, solutions, meet the deadlines and customer satisfaction
• Ability to think innovatively and not be constrained by current practices