Senior Customer Analyst (all genders) - Hybrid
Senior Customer Analyst (all genders) - Hybrid
Senior Customer Analyst (all genders) - Hybrid
Senior Customer Analyst (all genders) - Hybrid
Eurowings Digital GmbH
Transport, Logistik
Köln
- Art der Anstellung: Vollzeit
- 64.500 € – 74.000 € (von XING geschätzt)
- Vor Ort
Senior Customer Analyst (all genders) - Hybrid
Über diesen Job
Senior Customer Analyst (all genders) - Hybrid
As Senior Customer Analyst you will be the bridge between business needs and customer data capabilities, working closely with data scientists and other specialists to enable advanced customer analytics. You'll play a crucial role in identifying valuable customer segments and defining requirements for our Customer Data Platform (CDP) with a special focus on driving loyalty initiatives through data.
Facts
- Location
Cologne
- Employment level
Direct entry
- Function
IT
- Working time
Full time
What you’ll do
- Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
- Provide insights to stakeholders to trigger/initiate marketing and sales measures
- Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
- Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
- Build and maintain self-service customer insights dashboards for stakeholders
- Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality.
We are dreamers, doers, and enthusiasts...!
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers.
What you’ll need
- 7+ years experience in customer data analysis, preferably in travel/hospitality or e-commerce
- Expertise in using data platforms for customer analytics (Treasure Data CDP (or similar), Adobe Analytics, PowerBI)
- Experience with loyalty program analytics and member behavior analysis
- Advanced SQL skills and experience working with large customer databases. Python is a plus
- Experience in experimentation analysis (i.e A/B testing), specially in the context of personalization
- Experience in translating business requirements into data specifications
- Proven track record of delivering actionable insights from customer data analysis
- Experience working with data scientists and understanding basic modeling concepts
- A background in building and maintaining automated reporting solutions
What you’ll bring
- Solid project management skills with the ability to manage multiple priorities
- Excellent stakeholder management skills and ability to communicate complex analyses to business leaders
- Strong understanding of customer journey analytics and multi-channel customer behavior
About Eurowings Digital GmbH
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.