Combine design and high-tech materials for remarkable and timeless watches.

Job description

The Digital Media Specialist is a digitally driven, media-focused role responsible for overseeing, coordinating, and optimizing paid media activities across digital-first channels, while ensuring alignment between local market needs and HQ-led execution.

The Media Specialist will work closely with HQ, digital and co-op agencies on the media planning, buying, trafficking, and reporting, with a primary focus on digital channels. This role will ensure strategic alignment across all media activities, while supporting traditional media execution where needed.

Profile

Duties and Responsibilities

• Lead and oversee all paid digital media activities (search, display, paid social, programmatic, video), executed by HQ and agency partners.
• Act as the local digital media expert, ensuring digital campaigns are strategically sound, performance-driven, and aligned with local priorities.
• Review digital media plans, calendars, targeting, formats, and flighting to ensure alignment with brand strategy, campaign objectives, and market realities.
• Ensure best practices are applied across platforms, formats, and audiences, staying current on digital media trends and innovations.
• Oversee paid media activity across traditional channels (OOH, print, specialty media), ensuring consistency with digital strategies and brand messaging.
• Ensure all media executions comply with brand guidelines, messaging standards, and approved creative frameworks.
• Support the integration of digital and traditional media to deliver cohesive, multi-channel campaigns.
• Serve as the primary local point of contact between HQ, digital agency with a strong focus on digital media execution and optimization.
• Monitor agency deliverables to ensure timelines, formats, tracking, and specifications are met accurately.
• Flag inconsistencies, gaps, or misalignments between HQ strategy and local market needs, escalating as needed and proposing solutions.
• Oversee co-op media activity with retail partners, with particular attention to digital co-op opportunities and execution.
• Review co-op proposals, placements, and reporting for accuracy, compliance, and strategic fit.
• Coordinate approvals and documentation related to co-op media programs in collaboration with the Marketing Manager.

Reporting & Performance Review

• Review and analyze media performance reports provided by HQ and agencies, with a strong emphasis on digital KPIs and performance metrics.
• Consolidate insights and key takeaways for internal stakeholders, highlighting performance trends, learnings, and optimization opportunities.
• Support post-campaign evaluations and contribute recommendations for future digital and integrated media planning.
• Partner closely with marketing, e-commerce, trade marketing, PR, and events teams to ensure media efforts support broader brand and commercial initiatives.
• Support the Marketing Manager with budget tracking and reconciliation in collaboration with Finance and HQ.
• Assist with additional responsibilities as assigned by management.

Professional requirements

Requirements

• Bachelor’s degree in digital media, marketing, or a related field.
• Minimum of 3 years of experience in paid media, with a strong focus on digital channels.
• Solid knowledge of design and editing programs such as InDesign, Photoshop, and Final Cut Pro.
• Advanced experience with digital media and analytics tools such as Google Ads and Google Campaign Manager.
• Strong familiarity with paid social platforms including Facebook, Instagram, and YouTube.
• Up-to-date knowledge of digital media trends, formats, and best practices.
• Basic budgeting skills to reconcile paid digital media placements with available budgets.

Benefits Program