About Us

Rado is a globally recognized Swiss watchmaker known for its innovative design and pioneering use of materials. Since our beginnings in Lengnau, Switzerland in 1917, we’ve been driven by the belief: "If we can imagine it, we can make it.”

Celebrated as the Master of Materials , Rado revolutionized watchmaking with high-tech ceramic, ultralight ceramic, colourful ceramic, and Ceramos™ setting new standards in durability and design. Our collections have earned numerous international design awards, cementing our reputation as one of the most forward-thinking brands in the industry.

At Rado, we combine heritage with innovation, continuously exploring new materials, colours, and shapes to craft timepieces that are timeless, elegant, and enduring.

Join us and be part of a brand that doesn’t just keep time but redefines it!

Job description

The Marketing Manager will lead key marketing initiatives for Rado Malaysia. The Marketing Manager plays a central part in shaping brand perception, engaging high-value customers, and driving commercial success across multiple channels. He/she will bring strong foundation in luxury retail marketing, understands the nuances of affluent consumer behavior, and thrives on crafting premium brand experiences.

Key Accountabilities

Strategic Planning & Brand Management

• Develop and implement annual marketing plans aligned with brand strategy and business goals.
• Ensure consistent and elevated brand messaging across all customer touchpoints.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.

Campaign Development & Execution

• Lead 360° campaigns across across print, digital, in-store, PR, and events.
• Collaborate with agencies, media partners, and internal teams to deliver impactful campaigns.
• Track campaign performance and optimize based on ROI and engagement metrics.

Customer Experience & CRM

• Partner with internal teams to develop customer segmentation strategies and customer engagement activations.
• Enhance the in-store experience through tailored activations and touchpoints.
• Organize exclusive client events and activations to deepen customer relationships.

Retail & Visual Merchandising Support

• Work closely with retail teams to align marketing efforts with store objectives.
• Support seasonal launches, product promotions, and visual merchandising guidelines.

Budget & Reporting

• Manage marketing budget, ensuring efficient allocation and cost control.
• Prepare monthly reports covering PR coverage, market insights, and strategic recommendations.

Profile

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of marketing experience, preferably in luxury retail.
• Strong written and verbal communication skills.
• Proven track record in developing and executing successful marketing plans and campaigns.
• Excellent project management and multitasking abilities.
• Analytical mindset with a creative eye for brand storytelling.
• Proficient in marketing automation tools and software.
• Hands-on experience with digital marketing and social media strategy.
• Familiarity with designing interactive applications and digital platforms.
• Existing relationships with media is a strong advantage.
• Willingness to travel as needed.