Marketing Automation & Analytics Manager

Job Description:

Innovative Long-Standing Organization - Adobe Marketo SME - Global Organization This Jobot Job is hosted by: Dan Urbaniak Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume. Salary: $75,000 - $85,000 per year A bit about us: Our client is a global technology leader, serving engineers, researchers, and innovators across industries. The organization operates at the crossroads of science and technology, offering a collaborative, data-driven environment where curiosity and creativity thrive. As the global Adobe Marketo champion, the Marketing Automation & Analytics Manager plays a pivotal role in designing predictive, data-led customer journeys. This role ensures that the right optical insight reaches the right audience at the right time—fueling sustainable revenue growth and an exceptional customer experience. Why join us? Lead global marketing automation strategy using Adobe Marketo and other advanced tools. Drive measurable growth through data-driven campaigns, AI-assisted optimization, and multi-touch attribution. Collaborate cross-functionally with digital marketing, CRM, e-commerce, and analytics teams. Work in an agile environment that encourages experimentation, continuous learning, and shared success. Enjoy competitive compensation and benefits, including: Medical, Dental, and Vision Insurance Life, AD&D, Short and Long-Term Disability Insurance Generous Paid Time Off (PTO) Tuition Reimbursement 401(k) with Company Match Paid Parental Leave and New Mother Benefits Daycare and Gym Reimbursement Training and Development Opportunities Job Details Marketing Automation (Primary Focus): Administer Adobe Marketo: user governance, data hygiene, documentation. Design and launch lifecycle journeys, nurture streams, and personalized campaigns. Ensure seamless integration with CRM, e-commerce, and data platforms. Build and refine attribution models; manage UTM taxonomy and tagging. Implement AI features (e.g., send-time optimization, anomaly detection). Maintain compliance with GDPR, CCPA, and CAN-SPAM regulations. Digital Advertising Management: Plan and optimize global paid search and social campaigns (Google Ads, LinkedIn, Meta, etc.). Define bidding strategies, build audiences, and test creatives and landing pages. Monitor KPIs (CPL, CTR, ROAS) and deliver actionable insights. Performance Analytics & Reporting: Develop dashboards to visualize funnel metrics and campaign performance. Conduct A/B testing and statistical analysis to guide optimization. Present insights clearly to stakeholders. Budget Management: Own and manage the global digital advertising and automation budget. Monitor pacing, forecast expenditures, and reallocate spend for ROI. Provide monthly budget reports and scenario projections. Agile Marketing Operations: Lead agile ceremonies: sprint planning, stand-ups, retrospectives. Foster a culture of experimentation, documentation, and shared learning. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 5 years of hands-on Adobe Marketo experience (Marketo Certified Expert preferred). Proficiency in Power BI (or similar), GA4, Excel/Sheets. Strong analytical and communication skills. Experience with HTML/CSS for email and landing page customization. Familiarity with agile marketing workflows. Professional English proficiency; additional languages are a plus. Interested in hearing more? Easy Apply now by clicking the "Apply Now" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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